Reach Personal Branding Interview Series podcast

The Reach Interview Series podcast presented by CareerBlast is focused exclusively on personal branding. It brings together the best advice from Personal Branding Guru William Arruda, NY Executive Coach Ora Shtull and our guests — best-selling authors and revered thought-leaders. You'll discover valuable advice, tips and techniques for uncovering and expressing the brand called YOU. To learn more, visit:
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Now displaying: 2016
Oct 18, 2016

What is social employee advocacy marketing, and why is it a win/win for both brand and employee? The rise of social technologies have transformed business in many fundamental ways, giving rise to seemingly limitless new possibilities in how organizations communicate, collaborate, and innovate both internally and externally. Make no mistake, this is the era of the social employee. But the question remains: How can organizations harness the power of this new plugged-in and empowered workforce?

In this interview you will:

  • Discover the power of social employee advocacy marketing and how to enable social processes within your organization
  • Learn about the benefits of personal branding for both the employee and the organization
  • Develop strategies for designing and implementing a social employee pilot program for companies of any size
  • Unlock the secret to social advocacy best practices—such as social listening, content marketing, and community building

Cheryl Burgess (@ckburgess), co-founder and CEO of Blue Focus Marketing, a social branding firm that helps transform brands from the inside out by implementing strategic social business initiatives that empower social employee engagement and social executive leadership. Burgess is the co-author of the best-selling book The Social Employee (McGraw-Hill) and Social Employees: The New Marketing Channel, a video tutorial course for, and has contributed thought leadership to Harvard Business Review—Italia, Wharton’s Future of Advertising 2020 project, and numerous industry publications such as and She has served on advisory boards for The Economist Intelligence Unit and CultureSphere, and has been recognized by organizations such as IBM, Forbes, and the Twitter Shorty Awards for her social business leadership. Her international speaking credentials include appearances at events such as AMP Australia and New Zealand; the Social Business Forum in Milan, Italy; IBM Connect, Dell World, and Pivotcon.

Mark Burgess (@mnburgess) is co-founder and President of Blue Focus Marketing.  Mark is co-author of the best selling book, The Social Employee – “How Great Companies Make Social Media Work.” His book features success stories from IBM, AT&T, Dell, Cisco, Southwest, Adobe, and Domo. He is a digital marketer, content marketing strategist, speaker, marketing executive, and educator. He is also an online course author for + LinkedIn, and HBR Italia contributor.

Mark lectures part time at Rutgers Business School teaching MBA Marketing courses and executive education. He is an adjunct marketing professor at Fairleigh Dickinson University, where he received his Executive MBA. He has held senior level B2B and B2C positions at PwC, McCann, and AT&T. Mark delivered a TEDx Talk in May 2014 on The Rise of the Social Employee. He is listed on Forbes Top 100 Must-Follow Marketing Minds on Twitter and is ranked #19 in the Top 200 Content Marketing Influencers, and is a contributor to the Wharton Future of Advertising 2020 project.

Download the accompanying handout:

Sep 26, 2016

Today, so many professionals have experienced deep challenge, struggle and even trauma in the workplace, and have forgotten what it is to be truly brave. In this interview, Kathy Caprino – dubbed “America’s Breakthrough Coach” — shares with William critical new information she’s culled from her 14 years of research with over 10,000 professional women, and her therapy and career coaching work helping professionals to call up the bravery required to live the life they’re meant to, and reach their highest potential, to build their ultimate lives and careers.

In this interview the five essential Brave Up steps we’re discussing are:

•    See Bravely
•    Speak Bravely
•    Ask Bravely
•    Connect Bravely
•    Serve Bravely

Biography:  Kathy Caprino, M.A. is an internationally-recognized career success coach, writer, leadership trainer and speaker dedicated to the advancement of women in business.  A “brave up” expert helping professionals build more confidence and courage in life and work, she is the author of Breakdown, Breakthrough: The Professional Woman’s Guide to Claiming a Life of Passion, Power and Purpose, and Founder/President of Ellia Communications, Inc. — a leading career coaching and leadership training firm for professional and entrepreneurial women.  Kathy is also the founder of The Amazing Career Project – an online training course designed to help women globally build successful and rewarding careers of significance.  In 2016, Kathy launched her new Amazing Career Breakthrough certification training for coaches.

A former corporate marketing VP, trained marriage and family therapist, and veteran career coach, Kathy is a leading Forbes, Huffington Post  and LinkedIn contributor and top media source on leadership, business, women’s careers, and entrepreneurial success, issues and trends, and has appeared in over 100 leading newspapers and magazines and on national radio and television.  For more information, visit, and  connect with Kathy on Twitter, FB and LinkedIn.

Aug 19, 2016

To give their fullest contribution, employees must feel they can bring their full selves to work; however research shows many do not feel comfortable doing so. Jennifer Brown is committed to creating more inclusive workplaces where all kinds of talent can flourish. In her new book “Inclusion: Diversity, the New Workplace & the Will to Change” Brown explores how we can build more inclusive workplace environments where all kinds of talent feel “Welcomed, Valued, Respected, and Heard.”

In this interview, you will learn:

  • The difference between diversity and inclusion in the workplace, and why it matters
  • What “covering” is, and how it can be hurting a company’s bottom line
  • How diversity in the workplace has improved over the past few years, and how much farther it needs to go
  • How business leaders can make sure their employees feel “welcomed, respected, valued and heard”

Jennifer Brown is the Founder & CEO of Jennifer Brown Consulting, a certified woman- and LGBT-owned strategic leadership and diversity consulting firm specializing in the future of the workforce and workplace, and dedicated to building more inclusive organizations where all kinds of talent can feel “Welcomed, Valued, Respected, and Heard SM“. Based in New York City and maintaining a global team, the company partners with HR, Talent Management, D&I and Business leadership on change management efforts relating to human capital, including the design, development and facilitation of customized, interactive classroom and online learning events. JBC is known as the creator of the “JBC ERG Progression Model SM“, a proprietary development tool that facilitates the transformation of ERGs into true business partners. Employer-of choice clients include Cisco, Toyota Financial Services, Wells Fargo, Thomson Reuters, AXA, Disney, New York Life, Target, and many of the Fortune 500. Jennifer is quoted frequently on next generation diversity and inclusion practices, has delivered three TEDx talks, and is a dedicated and visible change advocate in the LGBT and Allies community. Jennifer’s first book Inclusion: Diversity, the New Workplace & the Will to Change will be released September 2016. Contact Jennifer at


Aug 2, 2016

Are your salespeople truly connecting with prospects? Or are they just communicating at them?  Are your managers and leaders connecting with their direct reports?  Are your customer service reps connecting with clients and customers? Are team members connecting with each other (even with the difficult ones)?  Tim explains why human connection is not a soft skill because without connection, business disappears.

In this interview you will learn:

  • The secret of human connection as it applies to business
  • The magic words that motivate, engage and influence
  • The fascinating science of human motivation, influence, and persuasion.
  • How your words affect the thinking of others
  • The small distinction between communicating and connecting

Tim David Bio:  During his years as a professional magician and mentalist, Tim discovered lots of secrets. But while most magicians were focusing on the secrets behind their tricks, Tim focused on the secrets inside his audiences’ minds. What kinds of jokes made them laugh? Which actions made them applaud? Which audience volunteers were most likely to cooperate?

Night after night, he didn’t just communicate at audiences, he connected with them. That ability to truly connect is what earned Tim the 2010 Rising Star Award for being the “Top Mentalist in North America”.  Now, he takes what he has learned on the stage and teaches professionals and executives the secrets of  human connection as it applies to business. Tim’s specialty is taking the latest scientific findings and translating them into practical, usable tips delivered with a dose of quirky humor.

In addition to delivering over 100 entertaining and informative presentations per year, Tim is the author of Magic Words. Rather than teaching what to say or even how to say it, this book focuses on the often surprising effects that your words have on the people around you. Tim lives by a simple mantra. “At the end of our lives we are going to think about our relationships; our human connections. If relationships are going to be important then, shouldn’t they be important now? After all, it’s possible to accumulate too much stuff in this world, but it is impossible to accumulate too much human connection.”

Tim creates weekly blog posts, videos and other valuable snippets at Good at People. Tim’s information is for busy professionals, managers, leaders, salespeople, marketers, business owners, entrepreneurs, and executives. (basically, anyone who has to deal with people.) Tim lives with his family in Massachusetts.

May 3, 2016

Building on topics discussed in his just released book “Workplace Poker”, Dan  will provide real world examples and proven techniques to boost your career trajectory. He will focus on enhancing your personal brand and promote-ability in your current job while also increasing your credibility with prospective employers and improving the likelihood that you will win the battle for the best jobs.

In this interview, which will be recorded, you will learn:

  • How to identify your career “blind spots” and understand how they’ve been holding you back
  • How to read people, assess corporate culture, and use the insight to boost your career trajectory
  • How to make self-promotion comfortable and effective.
  • How to develop a social media strategy for career acceleration
  • The most common career-limiting errors
  • How to think through your big career decisions, and avoid costly mistakes
  • How to recover quickly from career setbacks

Dan Rust is the founder of Frontline Learning, an international publisher of corporate training resources. His award-winning keynote speeches and workshops focus on employee engagement, productivity and career management. For more than 20 years Dan has been writing and speaking on a variety of career management topics. His blog at focuses on ideas, skills and practical strategies to help you accelerate your career trajectory. His corporate training clients have included GE, Apple, Starbucks, Saudi Aramco and Disney Interactive. Massachusetts. Find out more about Dan at

Download the handout for this interview:



Mar 18, 2016

In a world where we are constantly connected and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. No matter who you are or what profession you are in, success is contingent less on what you can do for yourself, and more on what other people are willing to do for you. The Art of People gives you 53 bite-sized, easy-to-execute, and often counter-intuitive tips, to help you master the 11 People Skills that will get you more of what you want at work, at home, and in life. Download the handout:

In this interview, you will discover:

  • The single most important question you can ever ask to win attention in a meeting
  • The one simple key to networking that nobody talks about
  • How to remain top of mind for thousands of people, everyday
  • Why it usually pays to be the one to give the bad news

Biography: Dave is the founder and CEO of Likeable Local and the former CEO and Chairman of Likeable Media. Dave is the author of the New York Times best-selling books Likeable Social Media, Likeable Business, and Likeable Leadership and the most read LinkedIn Influencer of all time. When Dave is not working, speaking, or writing, he can be found wearing lots of orange and spending time with his wife, Carrie, and children, Charlotte, Kate and Seth. To Learn More visit



Feb 25, 2016

Managers and leaders find themselves stuck in three vicious circles. They’re frustrated by teams who have become overdependent on them. They’re overwhelmed by the amount of work they have to do. And they’re disconnected from their own Great Work – the work that has impact, the work that has meaning. Sound familiar?

Breaking out of those vicious circles is simpler than you might think. Mastering five essential questions can help managers and leaders increase the focus, courage and resilience they need to have more impact in the work they do.
In  this practical, interactive and engaging session you will:

   -  Discover the three vicious circles that keep managers and their teams stuck
   -  Understand how breaking out of these circles can help you work less hard and have more impact
   -  Learn the five core questions you need so you (and those you lead) can focus on the work that matters
    - Find the Best Coaching Question in the World (and it has just three words)

This interview is based on Michael Bungay Stanier’s new book The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. David Allen calls it a “brilliant how-to manual”, Dan Pink says the book “distills the essentials of coaching”, while Brené Brown says it is “practical and inspiring”.

Michael will share ideas so you leave with a plan to do things differently. You will also get access to a special Box of Crayons report: Four Surprising Phrases to Supercharge Your Conversation and Boost Your Manager IQ.

BIO: Michael Bungay Stanier is the Senior Partner of Box of Crayons, a company that helps organizations do less Good Work and more Great Work. Box of Crayons is best known for their coaching programs that help time-crunched managers coach in 10 minutes or less.

On the way to founding Box of Crayons ten years ago, Michael lived in Australia, England, the US and Canada (his current home), where he worked in the fields of innovation and change management.

He’s written a number of books, the best known of which is Do More Great Work, created a series of short internet videos that have been seen by millions of people around the world, and organized the Great Work MBA, a virtual conference that had 10,000 registrants. He’s proudest of the book End Malaria, a collection of essays about Great Work from thought leaders that has raised $400,000 for Malaria No More.

To balance all of this out, Michael was banned from his high school graduation for “the balloon incident”, was sued by one of his Law School lecturers for defamation, and managed to give himself a concussion while digging a hole as a labourer…

He was the first Canadian Coach of the Year and a Rhodes Scholar. For more information see: 

Feb 12, 2016

For employers, human resource professionals and recruiters, Hiring Greatness is the step by step manual to have when seeking the star addition to your team. During this interview you will learn:

  • How to systematically secure—and retain—the perfect talent for your company
  • What role a search committee plays and how to assemble the right team?
  • Twenty-three questions you must ask a potential headhunter
  • The secret to finding hidden talent
  • How a candidate’s online ID plays into the screening process.

DAVID E. PERRY – David works with CEOs, Presidents and business Owners to bring their organizations up the level of performance and profitability they need to compete and win in the knowledge economy.Nicknamed the ‘Rogue Recruiter’ by the Wall Street Journal he is also the award winning author of Guerrilla Marketing for Job Hunters 3.0 and 5 other books on recruiting and job search.  He has three decades experience recruiting senior executives as managing partner of Perry-Martel International Inc., where he has personally closed more than $250 million in deals on 5 continents.

David is frequently quoted on trends and issues regarding executive search and recruiting in leading business publications including the Wall Street Journal, New York Times, Fortune, Forbes, Chicago Sun, Globe & Mail, Toronto Star, Washington Post, Christian Science Monitor, London Evening Standard, Human Resources Executive, and CIO Magazine.

An active member of SHRM, he was formerly a member of the board of directors of the Software Human Resources Council and Vice Chair of the Canadian Technology Human Resources Board.  A graduate of McGill University, recipient of the Forty Under 40 Award and the Queen Elizabeth II Diamond Jubilee Medal.  David lives in Ottawa, Ontario with his partner Anita Martel and adult children, Christa, Corey, Mandy and Shannon.

MARK J. HALUSKA –  is a 16 year veteran of the Executive Search profession. He has gained a strong reputation  for  having  a  unique  way  of  penetrating  even  the most  highly  guarded  walls  of corporate America in his quest to “obtain access to” the top 10% of the continents executive talent; in the behalf our clients.  Mark  has  completed  over  520  national  and  international  searches  negotiating salaries from 6 figures to well over 7 figures for very senior executives.  During his 16 years  in  the profession, he’s only had to replace 2 candidates for clients representing a 99.6% success rate.

For more information see:

Feb 4, 2016

WARNING! By listening to this interview, you will be pushed beyond your comfort zone. You will be asked to invent the status quo, not just meet it. You will be pressured to stop dragging your feet and take risks you’ve been postponing. Are you up for the challenge? Are you ready to Poke The Box?

Seth Godin is our distinguished guest for this Reach Personal Branding Interview. Seth will discuss his best-selling book Poke The Box in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

• How Seth invented the new status quo for publishing
• What it means to “poke the box”
• Creative ways to overcome your fears of starting projects
• Seth’s greatest failure and why failing is encouraged
• How to stand out from the crowd and be remarkable
• How to be a linchpin
• What is means to lead a tribe
• Seth Godin’s perspective on personal branding
• How to get started on any project in three easy steps

***Spoiler Alert! In case you wanted to get started before the interview:

1) Don’t think about it.
2) Just start.
3) Keep starting.

Bio: Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. His latest book, Poke The Box, is a call to action about the initiative you’re taking – in your job or in your life. Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first Internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.

His latest company,, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.

For more information about Seth, visit:

Feb 3, 2016

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers. In this interview with William Arruda, founder of Reach Personal Branding, Ann Handley tells us why writing matters more now, not less. Discover Ann’s reference list of resources and other content tools to help you produce your best work.

In this interview you will learn:

• Why being able to communicate in writing is critical to success
• The proven process and strategy of content creation, production and publishing
• How to give your audience the gift of your true story

BIO: Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer.

Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category.

She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller.

She currently has more than 260,000 followers on Twitter and writes about content, marketing and life at the highly entertaining

A pioneer in digital marketing, Ann is the co-founder of, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. Ann is based in Boston, Massachusetts.

For more information about Ann, visit:

Feb 3, 2016

Has the new digital world disrupted your business? Do you spend too much time and money keeping up with technological advancements? You are not alone.

Our fully-digital world has left professionals in every industry scrambling to keep up with the times. Millions of dollars are spent yearly on social media campaigns, search engine optimization and online advertising. Some result in a positive ROI but too many result in negative ROI. You hear heard buzz phrases like, “You have to be on social networks because your customers are on social networks.” Or, “Content is king!” So, you get online, set up your social networks, and start producing valuable content.

Now what?

That is exactly the question Mitch Joel addresses in his newest book, CRTL ALT Delete. In his first best-selling book, Six Pixels of Separation, Mitch explained how and why new media had changed business forever. His encore masterpiece helps professionals pivot to capitalize on how much the world has changed.

Best-selling author, Mitch Joel, is our guest expert for this Reach Personal Branding Interview. Mitch will be discussing his newest book “CRTL ALT Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.

In this recorded interview, you will learn:

    •    How to adapt to the new digital world
    •    How to catch up with the times and prepare your business for the future
    •    How a digital-first posture can advance your business and career
    •    How to produce useful marketing
    •    How to apply utilitarianism marketing
    •    How to control technology instead of letting technology control you
    •    …and much more!

BIO: Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.

Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters and Dr. Phil.

Mitch is a regular columnist for the Harvard Business Review, The Huffington Post and other magazines and newspapers. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, (also published by Grand Central Publishing) was released in May 2013.

For more information about Mitch, visit:

Jan 31, 2016

Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than Before, The Happiness Project, and Happier at Home. Her books have sold more than two million copies worldwide, in more than thirty languages. We’re thrilled as this is her third Reach Interview!

In this interview based on her new book How to Make and Break Our Habits — to be happier, healthier, and more productive, Gretchen explains how to master your habits and why it’s important to be aware of the justifications that we sometimes invoke that interfere with keeping a good habit.

In this interview you’ll learn:

• Some of the myths about habit formation
• Why it is difficult to stick to good habits, even when we know how important they are
• Helpful tips to avoid five traps that can destroy your good habits
• Why working is one of the most dangerous forms of procrastination
• What to say to someone who feels discouraged, or even helpless, because he or she can’t change a challenging habit

BIO: Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than Before, The Happiness Project and Happier at Home. She has an enormous readership, both in print and online, and her books have sold more than two million copies worldwide, in more than thirty languages. On her popular weekly podcast Happier with Gretchen Rubin, she discusses good habits and happiness with her sister Elizabeth Craft. Rubin started her career in law and was clerking for Supreme Court Justice Sandra Day O’Connor when she realized she wanted to be a writer. She lives in New York City with her husband and two daughters.

For more information about Gretchen, visit:

Jan 21, 2016

Now is the most difficult time in decades to find a job after college. Lindsey Pollak shares the college-to-career secrets she’s learned from recruiters, successful professionals and other experts on what it really takes to find and win a job in a challenging and ever-changing global economy. In this guest expert interview with Lindsey and William Arruda, founder of Reach Personal Branding, listeners learned:

    ▪    Why careers for Gen Y (born 1982-2005) are fundamentally different than previous generations’ careers
    ▪    How college students and recent grads can avoid the biggest mistake in job hunting
    ▪    What parents can do to help
    ▪    What universities can do to help
    ▪    Why social media is changing job hunting/career development forever

BIO: Lindsey Pollak is a bestselling author and nationally recognized expert on Generation Y career and workplace issues. She is the author of “Getting from College to Career: 90 Things to Do Before You Join the Real World” (HarperCollins) and Global Campus Spokesperson for

Lindsey also writes a top-rated career advice blog at and contributes articles to The Huffington Post and Her professional speaking includes frequent workshops and keynote speeches at universities, corporations and conferences around the country. Lindsey’s advice and opinions have appeared in such media outlets as The New York Times, Wall Street Journal, NPR and NBC Nightly News. She is a graduate of Yale University.

For more information about Lindsey, visit:

Jan 21, 2016

When it comes to motivation, there’s a gap between what science knows and what business does. Our current business system, which is built around an external, carrot-and-stick model (Motivation 2.0), doesn’t work and often does harm.

So says Dan Pink, author of Drive: The Surprising Truth About What Motivates Us and guest expert on this Reach Personal Branding Interview with William Arruda. According to Dan, Motivation 2.0 has some big drawbacks: it can diminish performance, crowd out good behavior, and encourage unwanted behavior.

In this interview, which will be recorded, you will learn:

• Why carrot-and-stick motivators do not work.
• What constitutes the third drive of “intrinsic motivation”.
• What Type X and Type I behaviors are and why they are important.
• How companies can fulfill employees’ needs for autonomy and mastery.
• Why sense of purpose is critical to drive.
• How traditional rewards can be revamped to align with intrinsic motivation.

Forty years of social science research have determined that there is a better motivational model.

Bio: Daniel H. Pink is the author of four provocative books about the changing world of work, including the New York Times bestsellers DRIVE and A WHOLE NEW MIND which together have been translated into 27 languages. DRIVE reached every national bestseller list in its first month of publication. Dan’s other books include The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need (written in Japanese comic format known as manga and a BusinessWeek bestseller) and Free Agent Nation: The Future of Working for Yourself, a Washington Post bestseller.

His articles on business and technology appear in many publications, including the New York Times, Harvard Business Review, Fast Company, and Wired, where he is a contributing editor. He also writes a monthly business column for the U.K. newspaper, The Sunday Telegraph. Dan has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. Dan lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.

A free agent himself, Dan held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government. He lives in Washington, DC with his wife and their three children.

For more information about Dan, visit:

Jan 21, 2016

In this episode, William Arruda, founder of Reach Personal Branding, interviewed Dr. Samantha Collins.

For anyone who’s ever been told they can’t have it all, Radio Heaven powerfully captures the story of one woman growing up on a rough housing estate in England, to living the dream in California and adopting a little girl called Grace from war torn Dominican Republic of Congo. Told with honesty and humor, interwoven with reflective guidance, Radio Heaven reveals the powerful story of how one woman ultimately found Grace in a journey that made her overcome her fears, tested her to the limit and ultimately healed her.

In this interview, you will learn:

    •    How to have the confidence to listen to the universal messages that are given to us every day.
    •    The power of relying on our intuition, gut feelings and instincts, which society either minimizes or rationalizes away.
    •    Practical guidance on how to create our vision for the future, overcome failure and achieve your true destiny.

BIO: Dr Sam Collins has been named one of the ‘Top 200 Women to Impact Business & Industry’ by Her Majesty, The Queen of England.

Sam founded Aspire in 2001, a globally sought-after organization that empowers women. Its pro-bono mentoring program works in 80 countries and has made a positive difference to the lives of over a million women. She is the author of best selling book Radio Heaven.

Sam is an active campaigner on the role of business in solving world issues, supporting families after suicide, the worldwide orphan crisis and empowering women as leaders in developing and emerging economies.

Originally from the UK, Sam now lives in Southern California with her husband and two young sons and is in the process of adopting a young girl called Grace from the Democratic Republic of Congo.

For more information about Sam, visit:

Jan 21, 2016

If leaders are to build trust, credibility, and exceptional organizations, leading at a higher level is a must. For more than 30 years, Ken Blanchard has helped leaders and organizations become great – and stay great.

Ken Blanchard is the guest expert for this Reach Personal Branding Interview. Ken will discuss his best-selling book Leading at a Higher Level in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, you will learn:

    •    How to go beyond the short term and zero in on the right target and vision
    •    Tips to deliver legendary customer service and earn raving fans
    •    Strategies to empower people and unleash their incredible potential
    •    How to ground your leadership in humility and focus on the greater good

BIO: Ken Blanchard has had an extraordinary impact on the day-to-day management of millions of people and companies. He is the author of several best-selling books, including The One Minute Manager®, Leadership and the One Minute Manager, Raving Fans, and Gung Ho!

His books have combined sales of nearly 20 million copies in more than 27 languages. In 2005, Ken was inducted into Amazon’s Hall of Fame as one of the top 25 best-selling authors of all time.

Ken is the chief spiritual officer of The Ken Blanchard Companies, an international management training and consulting firm based in San Diego, California. The College of Business at Grand Canyon University bears his name.

For more information about Ken, visit:

Jan 21, 2016

Many of us not only know the name Mark Zuckerberg but have been profoundly affected by his innovation – Facebook. Zuckerberg built a multi-billion dollar empire in his early twenties and after going public in 2012, he became the 29th richest person in the world. Love him or hate – you have to respect his unprecedented achievements.

King Solomon famously proclaimed, “As a man thinks, so is he.” The wise king was exactly right. You don’t become a billionaire by thinking like everyone else. After all, your actions are a direct result of your thinking. So the best question we can ask is, “How can we think like Zuck?”

Wall Street Journal bestselling author, Ekaterina Walter, is our guest expert for this Reach Personal Branding Interview. Ekaterina will be discussing her new book “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.

In this interview, you will learn:

    •    How to keep your passion fully charged at all times
    •    How to drive a meaningful movement
    •    How to build powerful teams capable of executing your vision
    •    How to create a product/ service that changes everything
    •    How to build powerful partnerships that fuel imagination and execution
    •    How to…well…think like Zuck!

BIO: Ekaterina Walter is a social media innovator at Intel. She is an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”. A recognized business and marketing thought leader, she is a sought after speaker and a regular contributor to leading-edge print and online publications. She has been featured in a number of prestigious publications and in 2012 was named among 25 Women Who Rock Social Media. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

For more information about Ekaterina, visit:

Jan 21, 2016

They say a picture is worth a thousand words; in this case it may be worth thousands of dollars!

You’ve probably seen a lot of infographics and cartoons being used to illustrate marketing concepts, but the bar has been raised—really high.

How about a whole book on marketing and selling (for people who don’t like marketing and selling) that is almost entirely made up of illustrations? Learning how to market yourself just got much easier.

We all have different learning styles and sometimes just reading or hearing something isn’t enough, with this book you will be able to visualize how the concepts work and how they fit together.

New York Times bestselling author, Michael Port, is our distinguished guest for this Reach Personal Branding Interview. Michael will be discussing his newest book “Book Yourself Solid Illustrated” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.

In this recorded interview, you will learn:

    •    Why most marketing for the service professional doesn’t work and what to do about it.
    •    How to get hired by only the most ideal clients so you fall in love with marketing and selling.
    •    The only 3 things you need to develop your personal brand so you decide how you’re known.
    •    How to talk about what you do without sounding confusing or bland – and without using an elevator speech.
    •    …and so much more!

BIO: Called “an uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal, Michael Port is a New York Times Bestselling author of four books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, The Think Big Manifesto and the all new Book Yourself Solid Illustrated.

Michael is also The Global Business Mentor for ReebokONE and can be seen regularly on MSNBC. He receives the highest overall speaker ratings at conferences around the world because he hits his mark every time and leaves his audiences a little smarter, much more alive, and thinking a heck of a lot bigger about who they are and what they offer the world.

For more information about Michael, visit:

Jan 21, 2016

Why do some people find their lives so joyous and meaningful, while others, who are engaged in very similar activities, find their lives depressing and empty? In this episode of the Reach Personal Branding Interview Series, Dr. Marshall Goldsmith addressed that very question. William Arruda, founder of Reach Personal Branding, interviewed Dr. Goldsmith, a world authority in helping successful leaders achieve positive, lasting change in behavior for themselves, their people and their teams.

Dr. Goldsmith explored the key factors that influence our MOJO, that positive spirit toward what we are doing now that starts from the inside and radiates to the outside. He talked about how we can help ourselves and the people around us experience more happiness and meaning both at work and at home.

In this interview, you will learn:

    •    Dr. Goldsmith’s definition of MOJO,
    •    What constitutes the four building blocks of MOJO,
    •    What shapes our identity and MOJO,
    •    The MOJO definition of achievement,
    •    Why we are often clueless about our reputation and MOJO, and
    •    Why having MOJO is important in our lives.

BIO: Dr. Marshall Goldsmith was recently recognized by Forbes and The (London) Times as one of the world’s fifty most-influential business thinkers. He is one of a select few executive advisors who have been asked to work with over 120 major CEOs and their management teams. Marshall is the million selling author of numerous books, including MOJO and What Got You Here Won’t Get You There, the New York Times best seller, Wall Street Journal #1 business book, and Harold Longman Award winner for business book of the year.

For more information about Dr. Goldsmith, visit:

Jan 21, 2016

Happiness is a universal aspiration and yet can be so difficult to attain. For this episode, The Reach Personal Branding Interview Series is bringing back guest expert Gretchen Rubin, author of The New York Times #1 bestseller The Happiness Project, who was previously interviewed in September 2008. Gretchen will discuss her literary and personal journey creating the project and the book.

In fact, The Happiness Project is more than a book and a blog, it’s a movement. Happiness Project groups have sprung up from San Francisco to Johannesburg, where people meet to discuss their own happiness projects. Dozens of blogs have been launched by people following Gretchen’s example; hundreds of book groups have discussed the book; and rights for more than 31 foreign editions have been sold.

Ms. Rubin was first interviewed by William Arruda, founder of Reach Personal Branding, before The Happiness Project was published. We have asked Ms. Rubin to follow-up with what she learned about happiness, social engagement, and her personal brand in the process of writing the book.

In this interview, which will be recorded, you will learn:

• Why The Happiness Project was both a book and a blog,
• What it takes to blog consistently and authentically on brand,
• How to handle criticism and negative comments online,
• Which tools can be most effective for social engagement,
• What practical, every-day activities can generate happiness,
• How online visibility can impact your personal brand, and
• How to balance online and offline social engagement.

Bio: Gretchen Rubin is the author of The New York Times #1 bestseller and international bestseller, The Happiness Project. It is an account of the year she spent test-driving the wisdom of the ages, the current scientific studies, and the lessons from popular culture about how to be happier.

On her popular blog, The Happiness Project, she reports on her daily adventures in the pursuit of happiness. An enthusiastic proponent of using technology to engage with readers about ideas, Gretchen has a wide, active following on Twitter, Facebook, and her monthly newsletter.

A graduate of Yale and Yale Law School, Rubin started her career in law, and she was clerking for Justice Sandra Day O’Connor when she realized she really wanted to be a writer. Her bestselling Forty Ways to Look at Winston Churchill and Forty Ways to Look at JFK are succinct, provocative biographies. Power Money Fame Sex: A User’s Guide is biting social criticism in the form of a user’s manual.

Raised in Kansas City, she lives in New York City with her husband and two young daughters.

For more information about Gretchen, visit:

Jan 21, 2016

HBR and Forbes contributor Dorie Clark joins us again to show you how to develop breakthrough ideas and build a following around them!

Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore.

To advance your business or your cause, you have to inspire others to listen and take action. In this interview based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie explains how to build a following around your ideas.
In this interview you’ll learn how to:

• Break through the noise and communicate in a way that makes others take notice
• Create a community that helps your idea spread
• Leverage social networks – online and off – to gain momentum
• Ensure your ideas receive the attention they deserve and make an impact

Bio: Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.

She is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid. She has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the Wharton School, the MIT Sloan School of Management, and more. She is a frequent guest on MSNBC and appears in worldwide media including NPR, the Wall Street Journal, and the BBC. Take a few minutes to check out Dorie’s TEDxBeaconStreet talk in the video above: Finding your breakthrough idea!

For more information about Dorie, visit: