Reach Personal Branding Interview Series podcast

The Reach Interview Series podcast presented by CareerBlast is focused exclusively on personal branding. It brings together the best advice from Personal Branding Guru William Arruda, NY Executive Coach Ora Shtull and our guests — best-selling authors and revered thought-leaders. You'll discover valuable advice, tips and techniques for uncovering and expressing the brand called YOU. To learn more, visit:
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Reach Personal Branding Interview Series podcast




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Now displaying: January, 2016
Jan 31, 2016

Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than Before, The Happiness Project, and Happier at Home. Her books have sold more than two million copies worldwide, in more than thirty languages. We’re thrilled as this is her third Reach Interview!

In this interview based on her new book How to Make and Break Our Habits — to be happier, healthier, and more productive, Gretchen explains how to master your habits and why it’s important to be aware of the justifications that we sometimes invoke that interfere with keeping a good habit.

In this interview you’ll learn:

• Some of the myths about habit formation
• Why it is difficult to stick to good habits, even when we know how important they are
• Helpful tips to avoid five traps that can destroy your good habits
• Why working is one of the most dangerous forms of procrastination
• What to say to someone who feels discouraged, or even helpless, because he or she can’t change a challenging habit

BIO: Gretchen Rubin is the author of several books, including the blockbuster New York Times bestsellers, Better Than Before, The Happiness Project and Happier at Home. She has an enormous readership, both in print and online, and her books have sold more than two million copies worldwide, in more than thirty languages. On her popular weekly podcast Happier with Gretchen Rubin, she discusses good habits and happiness with her sister Elizabeth Craft. Rubin started her career in law and was clerking for Supreme Court Justice Sandra Day O’Connor when she realized she wanted to be a writer. She lives in New York City with her husband and two daughters.

For more information about Gretchen, visit:

Jan 21, 2016

Now is the most difficult time in decades to find a job after college. Lindsey Pollak shares the college-to-career secrets she’s learned from recruiters, successful professionals and other experts on what it really takes to find and win a job in a challenging and ever-changing global economy. In this guest expert interview with Lindsey and William Arruda, founder of Reach Personal Branding, listeners learned:

    ▪    Why careers for Gen Y (born 1982-2005) are fundamentally different than previous generations’ careers
    ▪    How college students and recent grads can avoid the biggest mistake in job hunting
    ▪    What parents can do to help
    ▪    What universities can do to help
    ▪    Why social media is changing job hunting/career development forever

BIO: Lindsey Pollak is a bestselling author and nationally recognized expert on Generation Y career and workplace issues. She is the author of “Getting from College to Career: 90 Things to Do Before You Join the Real World” (HarperCollins) and Global Campus Spokesperson for

Lindsey also writes a top-rated career advice blog at and contributes articles to The Huffington Post and Her professional speaking includes frequent workshops and keynote speeches at universities, corporations and conferences around the country. Lindsey’s advice and opinions have appeared in such media outlets as The New York Times, Wall Street Journal, NPR and NBC Nightly News. She is a graduate of Yale University.

For more information about Lindsey, visit:

Jan 21, 2016

When it comes to motivation, there’s a gap between what science knows and what business does. Our current business system, which is built around an external, carrot-and-stick model (Motivation 2.0), doesn’t work and often does harm.

So says Dan Pink, author of Drive: The Surprising Truth About What Motivates Us and guest expert on this Reach Personal Branding Interview with William Arruda. According to Dan, Motivation 2.0 has some big drawbacks: it can diminish performance, crowd out good behavior, and encourage unwanted behavior.

In this interview, which will be recorded, you will learn:

• Why carrot-and-stick motivators do not work.
• What constitutes the third drive of “intrinsic motivation”.
• What Type X and Type I behaviors are and why they are important.
• How companies can fulfill employees’ needs for autonomy and mastery.
• Why sense of purpose is critical to drive.
• How traditional rewards can be revamped to align with intrinsic motivation.

Forty years of social science research have determined that there is a better motivational model.

Bio: Daniel H. Pink is the author of four provocative books about the changing world of work, including the New York Times bestsellers DRIVE and A WHOLE NEW MIND which together have been translated into 27 languages. DRIVE reached every national bestseller list in its first month of publication. Dan’s other books include The Adventures of Johnny Bunko: The Last Career Guide You’ll Ever Need (written in Japanese comic format known as manga and a BusinessWeek bestseller) and Free Agent Nation: The Future of Working for Yourself, a Washington Post bestseller.

His articles on business and technology appear in many publications, including the New York Times, Harvard Business Review, Fast Company, and Wired, where he is a contributing editor. He also writes a monthly business column for the U.K. newspaper, The Sunday Telegraph. Dan has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other networks in the U.S. and abroad. Dan lectures to corporations, associations, and universities around the world on economic transformation and the new workplace.

A free agent himself, Dan held his last real job in the White House, where he served from 1995 to 1997 as chief speechwriter to Vice President Al Gore. He also worked as an aide to U.S. Labor Secretary Robert Reich and in other positions in politics and government. He lives in Washington, DC with his wife and their three children.

For more information about Dan, visit:

Jan 21, 2016

In this episode, William Arruda, founder of Reach Personal Branding, interviewed Dr. Samantha Collins.

For anyone who’s ever been told they can’t have it all, Radio Heaven powerfully captures the story of one woman growing up on a rough housing estate in England, to living the dream in California and adopting a little girl called Grace from war torn Dominican Republic of Congo. Told with honesty and humor, interwoven with reflective guidance, Radio Heaven reveals the powerful story of how one woman ultimately found Grace in a journey that made her overcome her fears, tested her to the limit and ultimately healed her.

In this interview, you will learn:

    •    How to have the confidence to listen to the universal messages that are given to us every day.
    •    The power of relying on our intuition, gut feelings and instincts, which society either minimizes or rationalizes away.
    •    Practical guidance on how to create our vision for the future, overcome failure and achieve your true destiny.

BIO: Dr Sam Collins has been named one of the ‘Top 200 Women to Impact Business & Industry’ by Her Majesty, The Queen of England.

Sam founded Aspire in 2001, a globally sought-after organization that empowers women. Its pro-bono mentoring program works in 80 countries and has made a positive difference to the lives of over a million women. She is the author of best selling book Radio Heaven.

Sam is an active campaigner on the role of business in solving world issues, supporting families after suicide, the worldwide orphan crisis and empowering women as leaders in developing and emerging economies.

Originally from the UK, Sam now lives in Southern California with her husband and two young sons and is in the process of adopting a young girl called Grace from the Democratic Republic of Congo.

For more information about Sam, visit:

Jan 21, 2016

If leaders are to build trust, credibility, and exceptional organizations, leading at a higher level is a must. For more than 30 years, Ken Blanchard has helped leaders and organizations become great – and stay great.

Ken Blanchard is the guest expert for this Reach Personal Branding Interview. Ken will discuss his best-selling book Leading at a Higher Level in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, you will learn:

    •    How to go beyond the short term and zero in on the right target and vision
    •    Tips to deliver legendary customer service and earn raving fans
    •    Strategies to empower people and unleash their incredible potential
    •    How to ground your leadership in humility and focus on the greater good

BIO: Ken Blanchard has had an extraordinary impact on the day-to-day management of millions of people and companies. He is the author of several best-selling books, including The One Minute Manager®, Leadership and the One Minute Manager, Raving Fans, and Gung Ho!

His books have combined sales of nearly 20 million copies in more than 27 languages. In 2005, Ken was inducted into Amazon’s Hall of Fame as one of the top 25 best-selling authors of all time.

Ken is the chief spiritual officer of The Ken Blanchard Companies, an international management training and consulting firm based in San Diego, California. The College of Business at Grand Canyon University bears his name.

For more information about Ken, visit:

Jan 21, 2016

Many of us not only know the name Mark Zuckerberg but have been profoundly affected by his innovation – Facebook. Zuckerberg built a multi-billion dollar empire in his early twenties and after going public in 2012, he became the 29th richest person in the world. Love him or hate – you have to respect his unprecedented achievements.

King Solomon famously proclaimed, “As a man thinks, so is he.” The wise king was exactly right. You don’t become a billionaire by thinking like everyone else. After all, your actions are a direct result of your thinking. So the best question we can ask is, “How can we think like Zuck?”

Wall Street Journal bestselling author, Ekaterina Walter, is our guest expert for this Reach Personal Branding Interview. Ekaterina will be discussing her new book “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.

In this interview, you will learn:

    •    How to keep your passion fully charged at all times
    •    How to drive a meaningful movement
    •    How to build powerful teams capable of executing your vision
    •    How to create a product/ service that changes everything
    •    How to build powerful partnerships that fuel imagination and execution
    •    How to…well…think like Zuck!

BIO: Ekaterina Walter is a social media innovator at Intel. She is an author of the Wall Street Journal bestseller “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg”. A recognized business and marketing thought leader, she is a sought after speaker and a regular contributor to leading-edge print and online publications. She has been featured in a number of prestigious publications and in 2012 was named among 25 Women Who Rock Social Media. She sits on a Board of Directors of Word of Mouth Marketing Association (WOMMA) and is an active member of the Thunderbird Global Council at Thunderbird School of Global Management.

For more information about Ekaterina, visit:

Jan 21, 2016

They say a picture is worth a thousand words; in this case it may be worth thousands of dollars!

You’ve probably seen a lot of infographics and cartoons being used to illustrate marketing concepts, but the bar has been raised—really high.

How about a whole book on marketing and selling (for people who don’t like marketing and selling) that is almost entirely made up of illustrations? Learning how to market yourself just got much easier.

We all have different learning styles and sometimes just reading or hearing something isn’t enough, with this book you will be able to visualize how the concepts work and how they fit together.

New York Times bestselling author, Michael Port, is our distinguished guest for this Reach Personal Branding Interview. Michael will be discussing his newest book “Book Yourself Solid Illustrated” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.

In this recorded interview, you will learn:

    •    Why most marketing for the service professional doesn’t work and what to do about it.
    •    How to get hired by only the most ideal clients so you fall in love with marketing and selling.
    •    The only 3 things you need to develop your personal brand so you decide how you’re known.
    •    How to talk about what you do without sounding confusing or bland – and without using an elevator speech.
    •    …and so much more!

BIO: Called “an uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal, Michael Port is a New York Times Bestselling author of four books including Book Yourself Solid, Beyond Booked Solid, The Contrarian Effect, The Think Big Manifesto and the all new Book Yourself Solid Illustrated.

Michael is also The Global Business Mentor for ReebokONE and can be seen regularly on MSNBC. He receives the highest overall speaker ratings at conferences around the world because he hits his mark every time and leaves his audiences a little smarter, much more alive, and thinking a heck of a lot bigger about who they are and what they offer the world.

For more information about Michael, visit:

Jan 21, 2016

Why do some people find their lives so joyous and meaningful, while others, who are engaged in very similar activities, find their lives depressing and empty? In this episode of the Reach Personal Branding Interview Series, Dr. Marshall Goldsmith addressed that very question. William Arruda, founder of Reach Personal Branding, interviewed Dr. Goldsmith, a world authority in helping successful leaders achieve positive, lasting change in behavior for themselves, their people and their teams.

Dr. Goldsmith explored the key factors that influence our MOJO, that positive spirit toward what we are doing now that starts from the inside and radiates to the outside. He talked about how we can help ourselves and the people around us experience more happiness and meaning both at work and at home.

In this interview, you will learn:

    •    Dr. Goldsmith’s definition of MOJO,
    •    What constitutes the four building blocks of MOJO,
    •    What shapes our identity and MOJO,
    •    The MOJO definition of achievement,
    •    Why we are often clueless about our reputation and MOJO, and
    •    Why having MOJO is important in our lives.

BIO: Dr. Marshall Goldsmith was recently recognized by Forbes and The (London) Times as one of the world’s fifty most-influential business thinkers. He is one of a select few executive advisors who have been asked to work with over 120 major CEOs and their management teams. Marshall is the million selling author of numerous books, including MOJO and What Got You Here Won’t Get You There, the New York Times best seller, Wall Street Journal #1 business book, and Harold Longman Award winner for business book of the year.

For more information about Dr. Goldsmith, visit:

Jan 21, 2016

Happiness is a universal aspiration and yet can be so difficult to attain. For this episode, The Reach Personal Branding Interview Series is bringing back guest expert Gretchen Rubin, author of The New York Times #1 bestseller The Happiness Project, who was previously interviewed in September 2008. Gretchen will discuss her literary and personal journey creating the project and the book.

In fact, The Happiness Project is more than a book and a blog, it’s a movement. Happiness Project groups have sprung up from San Francisco to Johannesburg, where people meet to discuss their own happiness projects. Dozens of blogs have been launched by people following Gretchen’s example; hundreds of book groups have discussed the book; and rights for more than 31 foreign editions have been sold.

Ms. Rubin was first interviewed by William Arruda, founder of Reach Personal Branding, before The Happiness Project was published. We have asked Ms. Rubin to follow-up with what she learned about happiness, social engagement, and her personal brand in the process of writing the book.

In this interview, which will be recorded, you will learn:

• Why The Happiness Project was both a book and a blog,
• What it takes to blog consistently and authentically on brand,
• How to handle criticism and negative comments online,
• Which tools can be most effective for social engagement,
• What practical, every-day activities can generate happiness,
• How online visibility can impact your personal brand, and
• How to balance online and offline social engagement.

Bio: Gretchen Rubin is the author of The New York Times #1 bestseller and international bestseller, The Happiness Project. It is an account of the year she spent test-driving the wisdom of the ages, the current scientific studies, and the lessons from popular culture about how to be happier.

On her popular blog, The Happiness Project, she reports on her daily adventures in the pursuit of happiness. An enthusiastic proponent of using technology to engage with readers about ideas, Gretchen has a wide, active following on Twitter, Facebook, and her monthly newsletter.

A graduate of Yale and Yale Law School, Rubin started her career in law, and she was clerking for Justice Sandra Day O’Connor when she realized she really wanted to be a writer. Her bestselling Forty Ways to Look at Winston Churchill and Forty Ways to Look at JFK are succinct, provocative biographies. Power Money Fame Sex: A User’s Guide is biting social criticism in the form of a user’s manual.

Raised in Kansas City, she lives in New York City with her husband and two young daughters.

For more information about Gretchen, visit:

Jan 21, 2016

HBR and Forbes contributor Dorie Clark joins us again to show you how to develop breakthrough ideas and build a following around them!

Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore.

To advance your business or your cause, you have to inspire others to listen and take action. In this interview based on her new book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie explains how to build a following around your ideas.
In this interview you’ll learn how to:

• Break through the noise and communicate in a way that makes others take notice
• Create a community that helps your idea spread
• Leverage social networks – online and off – to gain momentum
• Ensure your ideas receive the attention they deserve and make an impact

Bio: Dorie Clark is the author of Reinventing You: Define Your Brand, Imagine Your Future (Harvard Business Review Press, 2013) and Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It (Portfolio/Penguin, 2015). A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, Forbes, and Entrepreneur, and the World Economic Forum blog. Recognized as a “branding expert” by the Associated Press, Fortune, and Inc. magazine, Clark is a marketing strategy consultant and speaker for clients including Google, Microsoft, Yale University, Fidelity, and the World Bank.

She is an Adjunct Professor of Business Administration at Duke University’s Fuqua School of Business and a Visiting Professor for IE Business School in Madrid. She has guest lectured at Harvard Business School, the Harvard Kennedy School, Stanford University’s Graduate School of Business, the Wharton School, the MIT Sloan School of Management, and more. She is a frequent guest on MSNBC and appears in worldwide media including NPR, the Wall Street Journal, and the BBC. Take a few minutes to check out Dorie’s TEDxBeaconStreet talk in the video above: Finding your breakthrough idea!

For more information about Dorie, visit: