Reach Personal Branding Interview Series podcast

The Reach Interview Series podcast presented by CareerBlast is focused exclusively on personal branding. It brings together the best advice from Personal Branding Guru William Arruda, NY Executive Coach Ora Shtull and our guests — best-selling authors and revered thought-leaders. You'll discover valuable advice, tips and techniques for uncovering and expressing the brand called YOU. To learn more, visit:
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Reach Personal Branding Interview Series podcast




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Now displaying: February, 2016
Feb 25, 2016

Managers and leaders find themselves stuck in three vicious circles. They’re frustrated by teams who have become overdependent on them. They’re overwhelmed by the amount of work they have to do. And they’re disconnected from their own Great Work – the work that has impact, the work that has meaning. Sound familiar?

Breaking out of those vicious circles is simpler than you might think. Mastering five essential questions can help managers and leaders increase the focus, courage and resilience they need to have more impact in the work they do.
In  this practical, interactive and engaging session you will:

   -  Discover the three vicious circles that keep managers and their teams stuck
   -  Understand how breaking out of these circles can help you work less hard and have more impact
   -  Learn the five core questions you need so you (and those you lead) can focus on the work that matters
    - Find the Best Coaching Question in the World (and it has just three words)

This interview is based on Michael Bungay Stanier’s new book The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. David Allen calls it a “brilliant how-to manual”, Dan Pink says the book “distills the essentials of coaching”, while Brené Brown says it is “practical and inspiring”.

Michael will share ideas so you leave with a plan to do things differently. You will also get access to a special Box of Crayons report: Four Surprising Phrases to Supercharge Your Conversation and Boost Your Manager IQ.

BIO: Michael Bungay Stanier is the Senior Partner of Box of Crayons, a company that helps organizations do less Good Work and more Great Work. Box of Crayons is best known for their coaching programs that help time-crunched managers coach in 10 minutes or less.

On the way to founding Box of Crayons ten years ago, Michael lived in Australia, England, the US and Canada (his current home), where he worked in the fields of innovation and change management.

He’s written a number of books, the best known of which is Do More Great Work, created a series of short internet videos that have been seen by millions of people around the world, and organized the Great Work MBA, a virtual conference that had 10,000 registrants. He’s proudest of the book End Malaria, a collection of essays about Great Work from thought leaders that has raised $400,000 for Malaria No More.

To balance all of this out, Michael was banned from his high school graduation for “the balloon incident”, was sued by one of his Law School lecturers for defamation, and managed to give himself a concussion while digging a hole as a labourer…

He was the first Canadian Coach of the Year and a Rhodes Scholar. For more information see: 

Feb 12, 2016

For employers, human resource professionals and recruiters, Hiring Greatness is the step by step manual to have when seeking the star addition to your team. During this interview you will learn:

  • How to systematically secure—and retain—the perfect talent for your company
  • What role a search committee plays and how to assemble the right team?
  • Twenty-three questions you must ask a potential headhunter
  • The secret to finding hidden talent
  • How a candidate’s online ID plays into the screening process.

DAVID E. PERRY – David works with CEOs, Presidents and business Owners to bring their organizations up the level of performance and profitability they need to compete and win in the knowledge economy.Nicknamed the ‘Rogue Recruiter’ by the Wall Street Journal he is also the award winning author of Guerrilla Marketing for Job Hunters 3.0 and 5 other books on recruiting and job search.  He has three decades experience recruiting senior executives as managing partner of Perry-Martel International Inc., where he has personally closed more than $250 million in deals on 5 continents.

David is frequently quoted on trends and issues regarding executive search and recruiting in leading business publications including the Wall Street Journal, New York Times, Fortune, Forbes, Chicago Sun, Globe & Mail, Toronto Star, Washington Post, Christian Science Monitor, London Evening Standard, Human Resources Executive, and CIO Magazine.

An active member of SHRM, he was formerly a member of the board of directors of the Software Human Resources Council and Vice Chair of the Canadian Technology Human Resources Board.  A graduate of McGill University, recipient of the Forty Under 40 Award and the Queen Elizabeth II Diamond Jubilee Medal.  David lives in Ottawa, Ontario with his partner Anita Martel and adult children, Christa, Corey, Mandy and Shannon.

MARK J. HALUSKA –  is a 16 year veteran of the Executive Search profession. He has gained a strong reputation  for  having  a  unique  way  of  penetrating  even  the most  highly  guarded  walls  of corporate America in his quest to “obtain access to” the top 10% of the continents executive talent; in the behalf our clients.  Mark  has  completed  over  520  national  and  international  searches  negotiating salaries from 6 figures to well over 7 figures for very senior executives.  During his 16 years  in  the profession, he’s only had to replace 2 candidates for clients representing a 99.6% success rate.

For more information see:

Feb 4, 2016

WARNING! By listening to this interview, you will be pushed beyond your comfort zone. You will be asked to invent the status quo, not just meet it. You will be pressured to stop dragging your feet and take risks you’ve been postponing. Are you up for the challenge? Are you ready to Poke The Box?

Seth Godin is our distinguished guest for this Reach Personal Branding Interview. Seth will discuss his best-selling book Poke The Box in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

• How Seth invented the new status quo for publishing
• What it means to “poke the box”
• Creative ways to overcome your fears of starting projects
• Seth’s greatest failure and why failing is encouraged
• How to stand out from the crowd and be remarkable
• How to be a linchpin
• What is means to lead a tribe
• Seth Godin’s perspective on personal branding
• How to get started on any project in three easy steps

***Spoiler Alert! In case you wanted to get started before the interview:

1) Don’t think about it.
2) Just start.
3) Keep starting.

Bio: Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. His latest book, Poke The Box, is a call to action about the initiative you’re taking – in your job or in your life. Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first Internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.

His latest company,, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.

For more information about Seth, visit:

Feb 3, 2016

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers. In this interview with William Arruda, founder of Reach Personal Branding, Ann Handley tells us why writing matters more now, not less. Discover Ann’s reference list of resources and other content tools to help you produce your best work.

In this interview you will learn:

• Why being able to communicate in writing is critical to success
• The proven process and strategy of content creation, production and publishing
• How to give your audience the gift of your true story

BIO: Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer.

Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category.

She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller.

She currently has more than 260,000 followers on Twitter and writes about content, marketing and life at the highly entertaining

A pioneer in digital marketing, Ann is the co-founder of, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. Ann is based in Boston, Massachusetts.

For more information about Ann, visit:

Feb 3, 2016

Has the new digital world disrupted your business? Do you spend too much time and money keeping up with technological advancements? You are not alone.

Our fully-digital world has left professionals in every industry scrambling to keep up with the times. Millions of dollars are spent yearly on social media campaigns, search engine optimization and online advertising. Some result in a positive ROI but too many result in negative ROI. You hear heard buzz phrases like, “You have to be on social networks because your customers are on social networks.” Or, “Content is king!” So, you get online, set up your social networks, and start producing valuable content.

Now what?

That is exactly the question Mitch Joel addresses in his newest book, CRTL ALT Delete. In his first best-selling book, Six Pixels of Separation, Mitch explained how and why new media had changed business forever. His encore masterpiece helps professionals pivot to capitalize on how much the world has changed.

Best-selling author, Mitch Joel, is our guest expert for this Reach Personal Branding Interview. Mitch will be discussing his newest book “CRTL ALT Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.

In this recorded interview, you will learn:

    •    How to adapt to the new digital world
    •    How to catch up with the times and prepare your business for the future
    •    How a digital-first posture can advance your business and career
    •    How to produce useful marketing
    •    How to apply utilitarianism marketing
    •    How to control technology instead of letting technology control you
    •    …and much more!

BIO: Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.

Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters and Dr. Phil.

Mitch is a regular columnist for the Harvard Business Review, The Huffington Post and other magazines and newspapers. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, (also published by Grand Central Publishing) was released in May 2013.

For more information about Mitch, visit: