Reach Personal Branding Interview Series podcast

The Reach Interview Series podcast presented by CareerBlast is focused exclusively on personal branding. It brings together the best advice from Personal Branding Guru William Arruda, NY Executive Coach Ora Shtull and our guests — best-selling authors and revered thought-leaders. You'll discover valuable advice, tips and techniques for uncovering and expressing the brand called YOU. To learn more, visit:
RSS Feed
Reach Personal Branding Interview Series podcast




All Episodes
Now displaying: 2018
Dec 16, 2018

Every organization is a collection of individual S – or learning curves. You build an A-team by optimizing these individual curves. By managing people all along the S-curve and knowing what to do when they reach the top of the curve. As employees are allowed, even required, to surf their individual S-curve waves, disrupting themselves, you will be less vulnerable to disruption and get the gold star -- be a boss people want to work for.

You will learn:

  • Why it's important to hire for potential rather than proficiency
  • How to manage your team as a collection of S-curves
  • How to examine your own mindset as it relates to disruption and looking at your employees as the true resources they are to your organization.
  • How to manage, utilize and engage employees at all levels


Whitney Johnson is one of the 50 leading business thinkers in the world (Thinkers50), an expert on disruptive innovation and personal disruption, a framework codified in the critically-acclaimed book Disrupt Yourself as well as Whitney’s new book published by Harvard Business Press in May 2018 - Build an 'A'-Team: Play To Their Strengths and Lead Them Up the Learning Curve; proprietary framework and diagnostics developed after co-founding the Disruptive Innovation Fund with Harvard Business School’s Clayton Christensen; former award-winning stock analyst on Wall Street; WBECS faculty; original cohort of Marshall Goldsmith's #100 Coaches; Coach for Harvard Business School's Executive Education, Harvard Business Review Contributor; LinkedInfluencer. Download a free chapter of Build an A Team.

Dec 3, 2018

In the book, the authors argue as the future of work changes, critical skills and expertise—not the number of degrees you have—will be imperative for companies and their employees to succeed, and the most successful companies are already thinking about how this will apply in a world where people are living—and working—longer. Gone are the days when a four-year degree guarantees job security and the skills to stay relevant for an entire career. With the latest scientific research on how people really learn and interviews from key leaders at Google, LinkedIn, Airbnb, and MasterCard and thought leaders in business, learning and education like Sal Khan, Clay Christensen, Daniel Pink, and Whitney Johnson, the authors challenge the business communities to let go of outdated and traditional ways of closing the skills gap and embrace the urgency of re-skilling and upskilling the workforce of the future now.

  • Discover how to make learning a competitive advantage
  • Understand the power of peers
  • Learn how to combat content overload

BIO: Kelly is on a mission to change the way the world learns. A well-known thought leader on learning, business, and career development, she is currently on the executive team of Degreed and was formerly the chief learning officer of LinkedIn. Prior to LinkedIn, Kelly was vice president of learning at Yahoo! and held executive positions in learning, M&A, and product development at Sun Microsystems. She is the author of The Expertise Economy: How the Smartest Companies Use Learning to Engage, Compete, and Succeed with David Blake, and speaks regularly at companies and business conferences around the world. She has been featured in the Financial Times, Fast Company, Forbes, Entrepreneur, Inc., Chief Learning Officer (CLO), and on Bloomberg radio. Kelly has a bachelor of arts in English communications and a master of science in adult learning and education technology and is joining us today from Sacramento. For more information visit

Oct 15, 2018

Sitting around pointing fingers and waiting for change to appear on the horizon—has it ever worked for you? Do you feel imbalance between who you are and who you think you should be? Do you see fulfillment, better relationships, and stronger teamwork as something to work for, but not possible now?

In her breakthrough message, author and speaker Jessica Pettitt reveals the truth about how we can be the best versions of ourselves now! By being our authentic selves, we can immediately improve our companies, relationships, and communities.

Good Enough Now is an innovative and practical guide to ridding yourself of self-doubt, self-limiting beliefs, and habitual excuses.


  • Discover how to build better teams
  • Rid yourself of self-doubt, self-limiting beliefs, and habitual excuses
  • Discover that you already have what is necessary to begin shifting the paradigm

Bio: Jessica Pettitt, M.Ed., CSP

Referred to as the “Margaret Cho” of Diversity Trainers, Jessica blends politics, humor, identity, and local flair with big city passion and energy through direct, individualized, and interactive conversations. Her workshops, seminars, and keynotes don’t just leave participants invigorated but inspired and motivated to follow through with action to create change. Having traveled and lived in a variety of communities and environments all over the world, while also engaging with education as student, teacher, administrator, and active community member, Jessica uses her take on life to lead participants through a safe but confrontational process of examination, self reflection, and open dialog that is as challenging as it is rewarding.

Graduating from the University of South Carolina with an M.Ed in Higher Education Administration with an emphasis in Crisis Management, Jessica pulls together lessons from teaching History and English in the classroom as well as those from the stand up comedy stages of New York City to bring real and actionable results to meeting rooms and board tables. She is well published, including multiple DVD and online training courses, curriculum guides, and a book that makes the abstract actionable. For more information visit

Download the Handout


Sep 17, 2018

Focusing on your strengths can make you happier and help you fulfill your greatest potential. Professionally, playing to your strengths will allow you to do a better job for your employer and become a sought-after leader and team member. Learn how to define your strengths as well as how focusing on your strengths can help you lead a more fulfilling life and become an indispensable, high-value leader and employee.

  • Define strengths and why you should work to your strengths
  • Discuss how to identify your strengths and leverage them regularly
  • Discover different ways to maximize the alignment of your job to your strengths

Bio: Halelly Azulay is an author, speaker, facilitator, and leadership development strategist and an expert in leadership, communication skills, and emotional intelligence. She is the author of two books, Employee Development on a Shoestring (ATD Press) and Strength to Strength: How Working from Your Strengths Can Help You Lead a More Fulfilling Life. Her books, workshops and retreats build on her 20+ years of professional experience in communication and leadership development in corporate, government, nonprofit and academic organizations.

Halelly is the president of TalentGrow LLC, a consulting company she founded in 2006 to develop leaders and teams, especially for enterprises experiencing explosive growth or expansion. TalentGrow specializes in people leadership skills, which include communication skills, teambuilding, coaching, and emotional intelligence. TalentGrow works with all organizational levels, including C-level leaders, frontline managers, and individual contributors.

Halelly is a sought after speaker at conferences and meetings and is a contributing author to numerous books, articles and blogs. She was described as a “Leadership Development Guru” by TD Magazine. Halelly publishes a blog and a weekly leadership podcast called The TalentGrow Show – geared toward developing leaders that people want to follow. Visit for more information.

Download the handout


Jun 4, 2018

Stanford University’s Dr. Leah Weiss knows a thing or two about how to find your purpose at work - in fact, she just wrote a book about it (“How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind”). Not only is finding your purpose an effective strategy for loving the work that you do, it’s also the best way to increase your productivity, produce excellent results, and spend the 90,000 hours of your life that you do spend working knowing that your work is important. Dr. Weiss will provide useful and effective tips that you can use today to make your work-life better today.

  • Learn useful tips to make your work-life better today
  • Discover why finding your purpose is an effective strategy for loving the work that you do
  • Hear practical advice on finding greater satisfaction and success at work
  • Learn how reflection helps us learn and grow

Bio: Leah Weiss, Ph.D. is a researcher, lecturer, consultant, and author. She teaches Compassionate Leadership at the Stanford Graduate School of Business, where she created the perennially-waitlisted course "Leading with Mindfulness and Compassion." She is a principal teacher and a founding faculty member of Stanford's “Compassion Cultivation Program,” conceived by the Dalai Lama.

Her first book, “How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind” (HarperWave) focuses on developing compassionate and soft skill-based leadership while also offering research-backed actionable steps towards finding purpose at work. Find out more at

Apr 23, 2018

Learn the most common relationship pitfalls which affect careers and results at work, highlighting four of the 15 proven practices from FranklinCovey’s world-class solutions that will help anyone to master the skills of effective relationships:

  • Wear Glasses That Work — How you see yourself and others impacts your relationships
  • Behave Your Way to Credibility — Both character and competence are required to create credibility
  • Play Your Roles Well — Evaluate your key roles and the contribution you want to make in each, ensuring they remain a top priority
  • See the Tree, Not Just the Seedling — Learn skills to help you see and grow the talent around you


Todd Davis is the author of FranklinCovey’s newest book, Get Better: 15 Proven Practices to Build Effective Relationships at Work, which sold over 30,000 copies in under 100 days and debuted at #4 on the Wall Street Journal Bestseller List. Davis has over 30 years of experience in human resources, talent development, executive recruiting, sales, and marketing. With FranklinCovey for over 20 years, he currently serves as chief people officer and executive vice president, responsible for global talent development in over 40 offices reaching 160 countries.

Davis has delivered numerous keynote addresses and speeches at leading business, industry, & association conferences, such as the World Business Forum (WOBI), ATD, SUCCESS Live, & for Fortune® 100 and 500 clients. Topics include leadership, personal and interpersonal effectiveness, employee engagement, talent management, change management, and building winning cultures. For more information visit


Apr 2, 2018

While we may think we need to follow some kind of prescription to get results, the most amazing leaders are those who dare to be their true selves, powerfully. People want to give their best. But in a business world that's so competitive and uncertain how do you connect with others more authentically to tap into their illusive want?

Kimberly Davis is on a quest to make these powerful conversations more accessible. Kimberly is a professional actress-turned-leadership educator. An expert on authentic leadership, she shares her inspirational message of personal power, responsibility, and impact with organizations across the country and teaches leadership programs world-wide; most notably, her program “OnStage Leadership” which runs in NYC and Dallas, TX. Additionally, Kimberly teaches Authentic Influence and Executive Presence for Southern Methodist University’s (SMU) Cox School of Business' Executive Education Program; for the Bush Institute's Women's Initiative Fellowship program (empowering female leaders from North Africa and the Middle East) and for the National Hispanic Corporate Council. Kimberly is a TEDx speaker and her new book, Brave Leadership: Unleash Your Most Confident, Authentic, and Powerful Self to Get the Results You Need, which has been named as the number one book to read in Inc. Magazine’s “The 12 Most Impactful Books to Read in 2018,” with a cover-endorsement by best-selling author Daniel Pink, was release January 2018 and is available on Amazon, at Barnes and Nobel and all brick and mortar bookstores.Escape overwhelm and frustration and learn to manage stress and anxiety

  •  Set the direction of your career
  •  Feel more confident, courageous, satisfied, and purposeful
  •  Uncover your barriers to brave
  •  Tap into the want of the people you lead to get the results you need

Find out more at and



Mar 6, 2018

Words have the power to change decisions, fates and fortunes, yet
few people purposely wield them. In this practical, digestible
book, bestselling author and international speaker Phil Jones
shares how simple language techniques can transform the success of conversations.

Developed over years of successful (and unsuccessful) sales negotiations and training more than two million sales staff across the globe, Jones offers 22 powerful phrases that can easily be interwoven in one’s everyday exchanges. Each chapter explores the psychology behind the effectiveness of a simple set of words before providing examples of how to utilize them in varying situations.

  • Discover precise business success language to empower immediate positive action
  • Create instant confidence to introduce your products and services more effectively
  • Receive the “Magic Words” from Phil’s best-selling book applied to your specific business critical situations
  • Build trust and camaraderie by using comparisons
  • Help others make time to reach important decisions


Phil M. Jones has made it his life’s work to demystify the sales process, reframe what it means to “sell” and help his audiences to learn new skills that empower confidence, overcome fears and instantaneously impact bottom line results.

Author of five international best-selling books, and the youngest ever winner of the coveted “British Excellence in Sales and Marketing Award”, Phil is currently one of the most in-demand assets to companies worldwide and is highly regarded as the world’s leading sales trainer.

His best selling books include Exactly How to Sell and Exactly What to Say, ToolBox, Magic Words, and PHILosophies. Find out more at

Jan 27, 2018

In Creating Signature Stories, branding guru David Aaker applies the power of intriguing, authentic, involving stories for firms to use to communicate strategic messaging internally and externally and for individuals to use to understand themselves and their direction and purpose in their professional (and personal) life. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion, inspiring and more. They can provide clarity and inspiration. The challenge is to find, evaluate, refine and leverage great stories.

In this interview you will learn:

  • How stories persuade more than facts
  • How higher-purpose signature stories inspire individuals in their professional and personal life
  • Why a story with intriguing, involving, characters and plot can be an energy source
  • How signature stories add visibility and energy to you or your brand.
  • Learn the three questions to ask in your personal signature story to help you better understand yourself

BIO: David Aaker, the Vice-Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, is the winner of four career awards for contributions to the practice and science of marketing.  Most recently Doctor Aaker was  named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 17 books that have sold well over one million copies and  include Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, Aaker on Branding and his latest book Creating Signature Stories. Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. A columnist for AMA’s Marketing News, he regularly blogs at and Linkedin.