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Reach Personal Branding Interview Series podcast

The Reach Interview Series podcast presented by CareerBlast is focused exclusively on personal branding. It brings together the best advice from Personal Branding Guru William Arruda, NY Executive Coach Ora Shtull and our guests — best-selling authors and revered thought-leaders. You'll discover valuable advice, tips and techniques for uncovering and expressing the brand called YOU. To learn more, visit: http://www.personalbranding.tv/category/categories/reach-personal-branding-interview-series-audio/
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Reach Personal Branding Interview Series podcast
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Dec 3, 2018

In the book, the authors argue as the future of work changes, critical skills and expertise—not the number of degrees you have—will be imperative for companies and their employees to succeed, and the most successful companies are already thinking about how this will apply in a world where people are living—and working—longer. Gone are the days when a four-year degree guarantees job security and the skills to stay relevant for an entire career. With the latest scientific research on how people really learn and interviews from key leaders at Google, LinkedIn, Airbnb, and MasterCard and thought leaders in business, learning and education like Sal Khan, Clay Christensen, Daniel Pink, and Whitney Johnson, the authors challenge the business communities to let go of outdated and traditional ways of closing the skills gap and embrace the urgency of re-skilling and upskilling the workforce of the future now.

  • Discover how to make learning a competitive advantage
  • Understand the power of peers
  • Learn how to combat content overload

BIO: Kelly is on a mission to change the way the world learns. A well-known thought leader on learning, business, and career development, she is currently on the executive team of Degreed and was formerly the chief learning officer of LinkedIn. Prior to LinkedIn, Kelly was vice president of learning at Yahoo! and held executive positions in learning, M&A, and product development at Sun Microsystems. She is the author of The Expertise Economy: How the Smartest Companies Use Learning to Engage, Compete, and Succeed with David Blake, and speaks regularly at companies and business conferences around the world. She has been featured in the Financial Times, Fast Company, Forbes, Entrepreneur, Inc., Chief Learning Officer (CLO), and on Bloomberg radio. Kelly has a bachelor of arts in English communications and a master of science in adult learning and education technology and is joining us today from Sacramento. For more information visit https://degreed.com/kellypalmer#/overview:

Oct 15, 2018

Sitting around pointing fingers and waiting for change to appear on the horizon—has it ever worked for you? Do you feel imbalance between who you are and who you think you should be? Do you see fulfillment, better relationships, and stronger teamwork as something to work for, but not possible now?

In her breakthrough message, author and speaker Jessica Pettitt reveals the truth about how we can be the best versions of ourselves now! By being our authentic selves, we can immediately improve our companies, relationships, and communities.

Good Enough Now is an innovative and practical guide to ridding yourself of self-doubt, self-limiting beliefs, and habitual excuses.

 

  • Discover how to build better teams
  • Rid yourself of self-doubt, self-limiting beliefs, and habitual excuses
  • Discover that you already have what is necessary to begin shifting the paradigm

Bio: Jessica Pettitt, M.Ed., CSP

Referred to as the “Margaret Cho” of Diversity Trainers, Jessica blends politics, humor, identity, and local flair with big city passion and energy through direct, individualized, and interactive conversations. Her workshops, seminars, and keynotes don’t just leave participants invigorated but inspired and motivated to follow through with action to create change. Having traveled and lived in a variety of communities and environments all over the world, while also engaging with education as student, teacher, administrator, and active community member, Jessica uses her take on life to lead participants through a safe but confrontational process of examination, self reflection, and open dialog that is as challenging as it is rewarding.

Graduating from the University of South Carolina with an M.Ed in Higher Education Administration with an emphasis in Crisis Management, Jessica pulls together lessons from teaching History and English in the classroom as well as those from the stand up comedy stages of New York City to bring real and actionable results to meeting rooms and board tables. She is well published, including multiple DVD and online training courses, curriculum guides, and a book that makes the abstract actionable. For more information visit goodenoughnow.com

Download the Handout

 

Sep 17, 2018

Focusing on your strengths can make you happier and help you fulfill your greatest potential. Professionally, playing to your strengths will allow you to do a better job for your employer and become a sought-after leader and team member. Learn how to define your strengths as well as how focusing on your strengths can help you lead a more fulfilling life and become an indispensable, high-value leader and employee.

  • Define strengths and why you should work to your strengths
  • Discuss how to identify your strengths and leverage them regularly
  • Discover different ways to maximize the alignment of your job to your strengths

Bio: Halelly Azulay is an author, speaker, facilitator, and leadership development strategist and an expert in leadership, communication skills, and emotional intelligence. She is the author of two books, Employee Development on a Shoestring (ATD Press) and Strength to Strength: How Working from Your Strengths Can Help You Lead a More Fulfilling Life. Her books, workshops and retreats build on her 20+ years of professional experience in communication and leadership development in corporate, government, nonprofit and academic organizations.

Halelly is the president of TalentGrow LLC, a consulting company she founded in 2006 to develop leaders and teams, especially for enterprises experiencing explosive growth or expansion. TalentGrow specializes in people leadership skills, which include communication skills, teambuilding, coaching, and emotional intelligence. TalentGrow works with all organizational levels, including C-level leaders, frontline managers, and individual contributors.

Halelly is a sought after speaker at conferences and meetings and is a contributing author to numerous books, articles and blogs. She was described as a “Leadership Development Guru” by TD Magazine. Halelly publishes a blog and a weekly leadership podcast called The TalentGrow Show – geared toward developing leaders that people want to follow. Visit TalentGrow.com for more information.

Download the handout

 

Jun 4, 2018

Stanford University’s Dr. Leah Weiss knows a thing or two about how to find your purpose at work - in fact, she just wrote a book about it (“How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind”). Not only is finding your purpose an effective strategy for loving the work that you do, it’s also the best way to increase your productivity, produce excellent results, and spend the 90,000 hours of your life that you do spend working knowing that your work is important. Dr. Weiss will provide useful and effective tips that you can use today to make your work-life better today.

  • Learn useful tips to make your work-life better today
  • Discover why finding your purpose is an effective strategy for loving the work that you do
  • Hear practical advice on finding greater satisfaction and success at work
  • Learn how reflection helps us learn and grow

Bio: Leah Weiss, Ph.D. is a researcher, lecturer, consultant, and author. She teaches Compassionate Leadership at the Stanford Graduate School of Business, where she created the perennially-waitlisted course "Leading with Mindfulness and Compassion." She is a principal teacher and a founding faculty member of Stanford's “Compassion Cultivation Program,” conceived by the Dalai Lama.

Her first book, “How We Work: Live Your Purpose, Reclaim Your Sanity, and Embrace the Daily Grind” (HarperWave) focuses on developing compassionate and soft skill-based leadership while also offering research-backed actionable steps towards finding purpose at work. Find out more at https://leahweissphd.com/

Apr 23, 2018

Learn the most common relationship pitfalls which affect careers and results at work, highlighting four of the 15 proven practices from FranklinCovey’s world-class solutions that will help anyone to master the skills of effective relationships:

  • Wear Glasses That Work — How you see yourself and others impacts your relationships
  • Behave Your Way to Credibility — Both character and competence are required to create credibility
  • Play Your Roles Well — Evaluate your key roles and the contribution you want to make in each, ensuring they remain a top priority
  • See the Tree, Not Just the Seedling — Learn skills to help you see and grow the talent around you

BIO:

Todd Davis is the author of FranklinCovey’s newest book, Get Better: 15 Proven Practices to Build Effective Relationships at Work, which sold over 30,000 copies in under 100 days and debuted at #4 on the Wall Street Journal Bestseller List. Davis has over 30 years of experience in human resources, talent development, executive recruiting, sales, and marketing. With FranklinCovey for over 20 years, he currently serves as chief people officer and executive vice president, responsible for global talent development in over 40 offices reaching 160 countries.

Davis has delivered numerous keynote addresses and speeches at leading business, industry, & association conferences, such as the World Business Forum (WOBI), ATD, SUCCESS Live, & for Fortune® 100 and 500 clients. Topics include leadership, personal and interpersonal effectiveness, employee engagement, talent management, change management, and building winning cultures. For more information visit http://getbetterbook.com/

 

Apr 2, 2018

While we may think we need to follow some kind of prescription to get results, the most amazing leaders are those who dare to be their true selves, powerfully. People want to give their best. But in a business world that's so competitive and uncertain how do you connect with others more authentically to tap into their illusive want?

Kimberly Davis is on a quest to make these powerful conversations more accessible. Kimberly is a professional actress-turned-leadership educator. An expert on authentic leadership, she shares her inspirational message of personal power, responsibility, and impact with organizations across the country and teaches leadership programs world-wide; most notably, her program “OnStage Leadership” which runs in NYC and Dallas, TX. Additionally, Kimberly teaches Authentic Influence and Executive Presence for Southern Methodist University’s (SMU) Cox School of Business' Executive Education Program; for the Bush Institute's Women's Initiative Fellowship program (empowering female leaders from North Africa and the Middle East) and for the National Hispanic Corporate Council. Kimberly is a TEDx speaker and her new book, Brave Leadership: Unleash Your Most Confident, Authentic, and Powerful Self to Get the Results You Need, which has been named as the number one book to read in Inc. Magazine’s “The 12 Most Impactful Books to Read in 2018,” with a cover-endorsement by best-selling author Daniel Pink, was release January 2018 and is available on Amazon, at Barnes and Nobel and all brick and mortar bookstores.Escape overwhelm and frustration and learn to manage stress and anxiety

  •  Set the direction of your career
  •  Feel more confident, courageous, satisfied, and purposeful
  •  Uncover your barriers to brave
  •  Tap into the want of the people you lead to get the results you need

Find out more at braveleadershipbook.com/author-bio/ and onstageleadership.com

 

 

Mar 6, 2018

Words have the power to change decisions, fates and fortunes, yet
few people purposely wield them. In this practical, digestible
book, bestselling author and international speaker Phil Jones
shares how simple language techniques can transform the success of conversations.

Developed over years of successful (and unsuccessful) sales negotiations and training more than two million sales staff across the globe, Jones offers 22 powerful phrases that can easily be interwoven in one’s everyday exchanges. Each chapter explores the psychology behind the effectiveness of a simple set of words before providing examples of how to utilize them in varying situations.

  • Discover precise business success language to empower immediate positive action
  • Create instant confidence to introduce your products and services more effectively
  • Receive the “Magic Words” from Phil’s best-selling book applied to your specific business critical situations
  • Build trust and camaraderie by using comparisons
  • Help others make time to reach important decisions

BIO:

Phil M. Jones has made it his life’s work to demystify the sales process, reframe what it means to “sell” and help his audiences to learn new skills that empower confidence, overcome fears and instantaneously impact bottom line results.

Author of five international best-selling books, and the youngest ever winner of the coveted “British Excellence in Sales and Marketing Award”, Phil is currently one of the most in-demand assets to companies worldwide and is highly regarded as the world’s leading sales trainer.

His best selling books include Exactly How to Sell and Exactly What to Say, ToolBox, Magic Words, and PHILosophies. Find out more at philmjones.com

Jan 27, 2018

In Creating Signature Stories, branding guru David Aaker applies the power of intriguing, authentic, involving stories for firms to use to communicate strategic messaging internally and externally and for individuals to use to understand themselves and their direction and purpose in their professional (and personal) life. Stories are many times more powerful than facts at getting attention, generating brand energy, creating involvement, persuading, arousing emotion, inspiring and more. They can provide clarity and inspiration. The challenge is to find, evaluate, refine and leverage great stories.

In this interview you will learn:

  • How stories persuade more than facts
  • How higher-purpose signature stories inspire individuals in their professional and personal life
  • Why a story with intriguing, involving, characters and plot can be an energy source
  • How signature stories add visibility and energy to you or your brand.
  • Learn the three questions to ask in your personal signature story to help you better understand yourself

BIO: David Aaker, the Vice-Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business, is the winner of four career awards for contributions to the practice and science of marketing.  Most recently Doctor Aaker was  named to the NYAMA Marketing Hall of Fame. He has published over 100 articles and 17 books that have sold well over one million copies and  include Strategic Market Management, Building Strong Brands, Brand Leadership (co-authored) Brand Portfolio Strategy, From Fargo to the World of Brands, Spanning Silos, Brand Relevance, Aaker on Branding and his latest book Creating Signature Stories. Aaker has won awards for the best article in the California Management Review and (twice) in the Journal of Marketing. A recognized authority on brand strategy, he has been an active consultant and speaker throughout the world. A columnist for AMA’s Marketing News, he regularly blogs at davidaaker.com and Linkedin.

Dec 18, 2017

Dorie Clark’s new book is “Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive” (Harvard Business Review Press). We’ll talk about how to create new revenue-generating areas of your business without pulling you in too many directions, and become recognized as an expert in your field who can command premium prices. We’ll go in depth on the topics. You can download and print a worksheet at http://360rea.ch/2nevwzg

In this interview you will learn:

  • How to launch a paid speaking business
  • The first steps to take in creating multiple income streams
  • How to build your email list and your following
  • How to leverage your expertise online (without being spammy or scammy)

BIOGRAPHY: Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and a professional speaker. She is the author of the forthcoming Entrepreneurial You (Harvard Business Review Press). Her previous books include Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine, one of the Top 10 Business Books of the Year by Forbes, and was a Washington Post bestseller. The New York Times has described her as an “expert at self-reinvention and helping others make changes in their lives.”

A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, and is a consultant and speaker for clients such as Google, Yale University, and the World Bank. She is also a producer of a multiple Grammy-winning jazz album. You can download her free Entrepreneurial You self-assessment workbook and learn more at DorieClark.com

Aug 20, 2017

If you create meaningful relationships in your professional life with customers, partners, and industry influencers and in your personal life with family and friends, you can position yourself to stay top of mind with all of them. And staying top of mind with those who matter to you will help you not only create more opportunities, but also become a better, happier person.

Consumers’ needs and expectations have changed and in his book, Top of Mind, John Hall explains what this shift means for those interested in building a long-lasting, trustworthy, and influential brand. From building strong, transparent relationships by helping others to amplifying your message through content, John discusses what it truly takes to build trust, earn space at the top of your audience’s minds, and create opportunity for your company.

In this podcast you will learn:

  • How to build influence and deepen relationships
  • The various trust “touch points” needed to effectively build trust with your audience
  • How to implement effective content marketing that helps scale the lasting relationships you’re building
  • How to become top of mind with your audience so you’re the person they think of when opportunities arise

BIO: John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. He is also the author of the best-selling business book, “Top of Mind.”

In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing.

John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance. For more information visit Influenceandco website.

Download the handout: http://360rea.ch/2tOzaCF

 

May 21, 2017

Most professionals are overloaded and don’t have enough hours in the day to finish everything they need to complete. All the prioritizing in the world won’t fix that problem. The only viable option is to push things off their plates! That’s where mobile technology comes into play!

In this interview you will:

  • Discover how to use technology to land your next career opportunity
  • Learn to leverage social media and apps to build better business connections
  • Discover how to use apps to improve/organize your home life and spend more time with family and friends

Crystal Washington works with organizations that want to leverage technology to increase profits and productivity. She is known as the “technology translator.” Infusing humor, she shares only the practical applications of social media, apps, and the Web.

Crystal’s clients comprise Fortune 500 companies including Google, Microsoft, and GE. As a sought-after keynote speaker, she has educated and entertained audiences across North America, Africa, and Europe. She regularly appears on major television networks and in business publications for her expertise.

Crystal is the author of the books One Tech Action and The Social Media Why.Outside of technology, Crystal considers herself to be a travel fanatic and afro-puff aficionado. Find out more at CrystalWashington.com

Download the handout for this podcast:http://360rea.ch/2pHIUJ8

Thank you to our Sponsor: The International Coach Federation invites you to join the global coaching community at the intersection of coaching and potential for ICF Converge 2017. Join ICF August 24 – 26 in Washington, DC, USA for this dynamic, first-of-its-kind global event. Learn more at ICF.Converge

Mar 25, 2017

Do you feel comfortable delivering bad news?
Do you look forward to speaking in public?
Do you enjoy networking?
Is it easy for you to speak your mind and be assertive with friends and colleagues?

If you answered no to any of these questions, Andy Molinsky’s new book Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence can help. Andy has conducted research on managers, executives, entrepreneurs, doctors, police officers, salespeople, and countless others to examine the challenges of stepping outside your comfort zone and how you can successfully overcome these challenges:

* Why it’s so critical to learn to reach outside our comfort zones
* How and why we avoid doing it
* The critical psychological roadblocks we face when stepping outside our comfort zone
* The multiple ways we avoid stepping outside our comfort zones
* The 3 essential tools we need for successfully taking the lead

Andy Molinsky is a Professor of Organizational Behavior and Psychology
at Brandeis University, and the author of the new book
Reach: A New Strategy to Help You Step Outside Your Comfort Zone,
Rise to the Challenge and Build Confidence. Molinsky's first book,
Global Dexterity, received the Axiom Award for Best Business Book
n International Business & Globalization and has been used widely
in organizations around the world. He is a columnist for Inc.com,
a frequent contributor to Harvard Business Review and Psychology Today,
and was recently named one of Linkedin’s Top Voices for 2016. Discover more at AndyMolinsky.com

SPONSOR: The International Coach Federation invites you to
join the global coaching community at the intersection of coaching
and potential for ICF Converge 2017. Join ICF August 24 - 26
in Washington, DC, USA for this dynamic, first-of-its-kind global
event. Learn more and register today at ICFConverge.com.

Feb 24, 2017

Clocks and walls used to tell us where work ended and the other parts of our life began.  But the clocks and walls have disappeared as workplaces become more flexible.  We now need to take control of their way our work and life “fit” together.  But how?  Internationally-recognized flexible workplace strategist, Cali Williams Yost, spent years studying a small segment of the population she calls the work+life fit “naturals.”  These unique individuals seem to fit work and life together with grace and ease, while the rest of us struggle to keep our heads above water.  Yost translated the secrets of the work+life fit naturals into her most recent book, “Tweak It: Make What Matters to You Happen Everyday” (Center Street/Hachette).  Learn how you can fit work and life together day-to-day to be YOUR best, on and off the job.

In this interview, which will be recorded, you will learn:

  • How to celebrate Success, not Perfection
  • How to break your work and personal priorities into small doable actions
  • Why more organizations are taking issues related to work and life more seriously
  • The top THREE secrets for work+life fit success

As the CEO and founder of Flex+Strategy Group/Work+Life Fit, Cali Williams Yost has helped hundreds of businesses and thousands of individuals partner to create award-winning flexible workplaces over almost two decades. Clients have included Ernst & Young, Novo Nordisk, Quest Diagnostics, the United Nations and Stanford University.  An honors graduate of Columbia Business School, Yost offers her pioneering work+life “fit” advice to individuals in the recently released, Tweak It: Make What Matters to You Happen Every Day, (Center Street/Hachette, 2013), and in the critically-acclaimed, Work+Life: Finding the Fit That’s Right for You (Riverhead/Penguin Group, 2004).  She has appeared on the TODAY Show, CNBC, BetterTV, NPR, and in The New York Times, USAToday, and the Wall Street Journal.  In addition to being named one of Mashable’s Top 14 Career Experts on Twitter, one of Columbia Business School’s Alumni Changing the World, and one of the 40 Women Over 40 to Watch, her websites have been awarded “Best of the Web” distinctions by Forbes.com and WorkingMother.com.  Yost lives in New Jersey with her two daughters and husband. Visit Flex+Strategy Group/Work+Life Fit to learn more and for Cali's books.

Feb 5, 2017

Sometimes the people who give the most, need new inspiration and motivation. As someone who dares and counsels college students and adults on creating the life they want, Lu Ann knows it’s easy to “give it all away” at the office and feel too drained to do something for yourself.  LuAnn reminds professionals they can’t be their best for others if they aren’t daring themselves.

In this interview, which will be recorded, you will learn:

  • To recognize the positive ripples of your giving life
  • New ways to recharge your own battery and own your day
  • To give yourself permission to “Do the New” and “Share the Dare” so you can continue to inspire and help  others with new energy and joy
  • Daring ways to challenge your clients and/or students to live the life they want

BIO:

LuAnn is the author of the inspirational memoir, I Dare Me, an entertaining look back on a year that changed everything for her. The book grew out of a blog called Year of Firsts, which chronicled this veteran journalist, mother and survivor’s daily adventures as she pushed herself to try something new for every single day – an effort to get her life “unstuck,” as her daughter put it.

She went on this year long adventure while working her full time “day job” as an 8-time Emmy award-winning journalist with NBC10 News in Philadelphia. Cahn’s journey eventually led to a major career change. In December 2014, she left her 40 year career in broadcast news to dare audiences across the country and to help launch the next generation of communicators at Temple University. Cahn is the Director of Career Services for Temple University School of Media and Communication.

Biography:

Cahn is well known in Philadelphia where she worked for WCAU-TV for 27 years. She filled many roles —and is most well known for her years as a hard-charging investigative reporter with a talent for uncovering scandals and scams. In 2005, Lu Ann won a National Emmy for her undercover investigative story “Dirty Little Secret”.

In 1991 Cahn made local and national news when she publicly told her story of battling breast cancer after a missed diagnosis when she was only 35. Her 1992 special report “Breast Cancer: My Personal Story” won her a national Clarion award and two Mid Atlantic Regional Emmys.

Cahn also had surgery for ulcerative colitis and kidney cancer. She regularly speaks on behalf of Living Beyond Breast Cancer and the Crohn’s and Colitis Foundation of America. She hopes her survivor experience inspires others.

A native of Columbus, Ohio, Cahn grew up in Atlanta and graduated Phi Beta Kappa from the University of Georgia. She is married to NBC10 Photojournalist Phil Houser. They’re proud of their daughter Alexa, who dared herself to start her own company and is now managing electronic artists in the music business.

Link to Bloghttp://luanncahn.com/blog/

TEDx Talk:     https://youtu.be/ATHb_LskphI

Download the handout: http://360rea.ch/2jf37VE

Oct 18, 2016

What is social employee advocacy marketing, and why is it a win/win for both brand and employee? The rise of social technologies have transformed business in many fundamental ways, giving rise to seemingly limitless new possibilities in how organizations communicate, collaborate, and innovate both internally and externally. Make no mistake, this is the era of the social employee. But the question remains: How can organizations harness the power of this new plugged-in and empowered workforce?

In this interview you will:

  • Discover the power of social employee advocacy marketing and how to enable social processes within your organization
  • Learn about the benefits of personal branding for both the employee and the organization
  • Develop strategies for designing and implementing a social employee pilot program for companies of any size
  • Unlock the secret to social advocacy best practices—such as social listening, content marketing, and community building

Cheryl Burgess (@ckburgess), co-founder and CEO of Blue Focus Marketing, a social branding firm that helps transform brands from the inside out by implementing strategic social business initiatives that empower social employee engagement and social executive leadership. Burgess is the co-author of the best-selling book The Social Employee (McGraw-Hill) and Social Employees: The New Marketing Channel, a video tutorial course for Lynda.com, and has contributed thought leadership to Harvard Business Review—Italia, Wharton’s Future of Advertising 2020 project, and numerous industry publications such as CEO.com and CMO.com. She has served on advisory boards for The Economist Intelligence Unit and CultureSphere, and has been recognized by organizations such as IBM, Forbes, and the Twitter Shorty Awards for her social business leadership. Her international speaking credentials include appearances at events such as AMP Australia and New Zealand; the Social Business Forum in Milan, Italy; IBM Connect, Dell World, and Pivotcon.

Mark Burgess (@mnburgess) is co-founder and President of Blue Focus Marketing.  Mark is co-author of the best selling book, The Social Employee – “How Great Companies Make Social Media Work.” His book features success stories from IBM, AT&T, Dell, Cisco, Southwest, Adobe, and Domo. He is a digital marketer, content marketing strategist, speaker, marketing executive, and educator. He is also an online course author for Lynda.com + LinkedIn, and HBR Italia contributor.

Mark lectures part time at Rutgers Business School teaching MBA Marketing courses and executive education. He is an adjunct marketing professor at Fairleigh Dickinson University, where he received his Executive MBA. He has held senior level B2B and B2C positions at PwC, McCann, and AT&T. Mark delivered a TEDx Talk in May 2014 on The Rise of the Social Employee. He is listed on Forbes Top 100 Must-Follow Marketing Minds on Twitter and is ranked #19 in the Top 200 Content Marketing Influencers, and is a contributor to the Wharton Future of Advertising 2020 project.

Download the accompanying handout: http://360rea.ch/2dz0cVT

Sep 26, 2016

Today, so many professionals have experienced deep challenge, struggle and even trauma in the workplace, and have forgotten what it is to be truly brave. In this interview, Kathy Caprino – dubbed “America’s Breakthrough Coach” — shares with William critical new information she’s culled from her 14 years of research with over 10,000 professional women, and her therapy and career coaching work helping professionals to call up the bravery required to live the life they’re meant to, and reach their highest potential, to build their ultimate lives and careers.

In this interview the five essential Brave Up steps we’re discussing are:

•    See Bravely
•    Speak Bravely
•    Ask Bravely
•    Connect Bravely
•    Serve Bravely

Biography:  Kathy Caprino, M.A. is an internationally-recognized career success coach, writer, leadership trainer and speaker dedicated to the advancement of women in business.  A “brave up” expert helping professionals build more confidence and courage in life and work, she is the author of Breakdown, Breakthrough: The Professional Woman’s Guide to Claiming a Life of Passion, Power and Purpose, and Founder/President of Ellia Communications, Inc. — a leading career coaching and leadership training firm for professional and entrepreneurial women.  Kathy is also the founder of The Amazing Career Project – an online training course designed to help women globally build successful and rewarding careers of significance.  In 2016, Kathy launched her new Amazing Career Breakthrough certification training for coaches.

A former corporate marketing VP, trained marriage and family therapist, and veteran career coach, Kathy is a leading Forbes, Huffington Post  and LinkedIn contributor and top media source on leadership, business, women’s careers, and entrepreneurial success, issues and trends, and has appeared in over 100 leading newspapers and magazines and on national radio and television.  For more information, visit kathycaprino.com, and  connect with Kathy on Twitter, FB and LinkedIn.

Aug 19, 2016

To give their fullest contribution, employees must feel they can bring their full selves to work; however research shows many do not feel comfortable doing so. Jennifer Brown is committed to creating more inclusive workplaces where all kinds of talent can flourish. In her new book “Inclusion: Diversity, the New Workplace & the Will to Change” Brown explores how we can build more inclusive workplace environments where all kinds of talent feel “Welcomed, Valued, Respected, and Heard.”

In this interview, you will learn:

  • The difference between diversity and inclusion in the workplace, and why it matters
  • What “covering” is, and how it can be hurting a company’s bottom line
  • How diversity in the workplace has improved over the past few years, and how much farther it needs to go
  • How business leaders can make sure their employees feel “welcomed, respected, valued and heard”

Jennifer Brown is the Founder & CEO of Jennifer Brown Consulting, a certified woman- and LGBT-owned strategic leadership and diversity consulting firm specializing in the future of the workforce and workplace, and dedicated to building more inclusive organizations where all kinds of talent can feel “Welcomed, Valued, Respected, and Heard SM“. Based in New York City and maintaining a global team, the company partners with HR, Talent Management, D&I and Business leadership on change management efforts relating to human capital, including the design, development and facilitation of customized, interactive classroom and online learning events. JBC is known as the creator of the “JBC ERG Progression Model SM“, a proprietary development tool that facilitates the transformation of ERGs into true business partners. Employer-of choice clients include Cisco, Toyota Financial Services, Wells Fargo, Thomson Reuters, AXA, Disney, New York Life, Target, and many of the Fortune 500. Jennifer is quoted frequently on next generation diversity and inclusion practices, has delivered three TEDx talks, and is a dedicated and visible change advocate in the LGBT and Allies community. Jennifer’s first book Inclusion: Diversity, the New Workplace & the Will to Change will be released September 2016. Contact Jennifer at JenniferBownConsulting.com

 

Aug 2, 2016

Are your salespeople truly connecting with prospects? Or are they just communicating at them?  Are your managers and leaders connecting with their direct reports?  Are your customer service reps connecting with clients and customers? Are team members connecting with each other (even with the difficult ones)?  Tim explains why human connection is not a soft skill because without connection, business disappears.

In this interview you will learn:

  • The secret of human connection as it applies to business
  • The magic words that motivate, engage and influence
  • The fascinating science of human motivation, influence, and persuasion.
  • How your words affect the thinking of others
  • The small distinction between communicating and connecting

Tim David Bio:  During his years as a professional magician and mentalist, Tim discovered lots of secrets. But while most magicians were focusing on the secrets behind their tricks, Tim focused on the secrets inside his audiences’ minds. What kinds of jokes made them laugh? Which actions made them applaud? Which audience volunteers were most likely to cooperate?

Night after night, he didn’t just communicate at audiences, he connected with them. That ability to truly connect is what earned Tim the 2010 Rising Star Award for being the “Top Mentalist in North America”.  Now, he takes what he has learned on the stage and teaches professionals and executives the secrets of  human connection as it applies to business. Tim’s specialty is taking the latest scientific findings and translating them into practical, usable tips delivered with a dose of quirky humor.

In addition to delivering over 100 entertaining and informative presentations per year, Tim is the author of Magic Words. Rather than teaching what to say or even how to say it, this book focuses on the often surprising effects that your words have on the people around you. Tim lives by a simple mantra. “At the end of our lives we are going to think about our relationships; our human connections. If relationships are going to be important then, shouldn’t they be important now? After all, it’s possible to accumulate too much stuff in this world, but it is impossible to accumulate too much human connection.”

Tim creates weekly blog posts, videos and other valuable snippets at Good at People. Tim’s information is for busy professionals, managers, leaders, salespeople, marketers, business owners, entrepreneurs, and executives. (basically, anyone who has to deal with people.) Tim lives with his family in Massachusetts.

May 3, 2016

Building on topics discussed in his just released book “Workplace Poker”, Dan  will provide real world examples and proven techniques to boost your career trajectory. He will focus on enhancing your personal brand and promote-ability in your current job while also increasing your credibility with prospective employers and improving the likelihood that you will win the battle for the best jobs.

In this interview, which will be recorded, you will learn:

  • How to identify your career “blind spots” and understand how they’ve been holding you back
  • How to read people, assess corporate culture, and use the insight to boost your career trajectory
  • How to make self-promotion comfortable and effective.
  • How to develop a social media strategy for career acceleration
  • The most common career-limiting errors
  • How to think through your big career decisions, and avoid costly mistakes
  • How to recover quickly from career setbacks

Dan Rust is the founder of Frontline Learning, an international publisher of corporate training resources. His award-winning keynote speeches and workshops focus on employee engagement, productivity and career management. For more than 20 years Dan has been writing and speaking on a variety of career management topics. His blog at workplacepoker.com focuses on ideas, skills and practical strategies to help you accelerate your career trajectory. His corporate training clients have included GE, Apple, Starbucks, Saudi Aramco and Disney Interactive. Massachusetts. Find out more about Dan at DanRust.com.

Download the handout for this interview:http://360rea.ch/1oSsVWT

 

 

Mar 18, 2016

In a world where we are constantly connected and social media has become the primary way we communicate, the key to getting ahead is being the person others like, respect, and trust. No matter who you are or what profession you are in, success is contingent less on what you can do for yourself, and more on what other people are willing to do for you. The Art of People gives you 53 bite-sized, easy-to-execute, and often counter-intuitive tips, to help you master the 11 People Skills that will get you more of what you want at work, at home, and in life. Download the handout: http://360rea.ch/1QTOCwO

In this interview, you will discover:

  • The single most important question you can ever ask to win attention in a meeting
  • The one simple key to networking that nobody talks about
  • How to remain top of mind for thousands of people, everyday
  • Why it usually pays to be the one to give the bad news

Biography: Dave is the founder and CEO of Likeable Local and the former CEO and Chairman of Likeable Media. Dave is the author of the New York Times best-selling books Likeable Social Media, Likeable Business, and Likeable Leadership and the most read LinkedIn Influencer of all time. When Dave is not working, speaking, or writing, he can be found wearing lots of orange and spending time with his wife, Carrie, and children, Charlotte, Kate and Seth. To Learn More visit http://www.likeablelocal.com/

 

 

Feb 25, 2016

Managers and leaders find themselves stuck in three vicious circles. They’re frustrated by teams who have become overdependent on them. They’re overwhelmed by the amount of work they have to do. And they’re disconnected from their own Great Work – the work that has impact, the work that has meaning. Sound familiar?

Breaking out of those vicious circles is simpler than you might think. Mastering five essential questions can help managers and leaders increase the focus, courage and resilience they need to have more impact in the work they do.
In  this practical, interactive and engaging session you will:

   -  Discover the three vicious circles that keep managers and their teams stuck
   -  Understand how breaking out of these circles can help you work less hard and have more impact
   -  Learn the five core questions you need so you (and those you lead) can focus on the work that matters
    - Find the Best Coaching Question in the World (and it has just three words)

This interview is based on Michael Bungay Stanier’s new book The Coaching Habit: Say Less, Ask More & Change the Way You Lead Forever. David Allen calls it a “brilliant how-to manual”, Dan Pink says the book “distills the essentials of coaching”, while Brené Brown says it is “practical and inspiring”.

Michael will share ideas so you leave with a plan to do things differently. You will also get access to a special Box of Crayons report: Four Surprising Phrases to Supercharge Your Conversation and Boost Your Manager IQ.


BIO: Michael Bungay Stanier is the Senior Partner of Box of Crayons, a company that helps organizations do less Good Work and more Great Work. Box of Crayons is best known for their coaching programs that help time-crunched managers coach in 10 minutes or less.

On the way to founding Box of Crayons ten years ago, Michael lived in Australia, England, the US and Canada (his current home), where he worked in the fields of innovation and change management.

He’s written a number of books, the best known of which is Do More Great Work, created a series of short internet videos that have been seen by millions of people around the world, and organized the Great Work MBA, a virtual conference that had 10,000 registrants. He’s proudest of the book End Malaria, a collection of essays about Great Work from thought leaders that has raised $400,000 for Malaria No More.

To balance all of this out, Michael was banned from his high school graduation for “the balloon incident”, was sued by one of his Law School lecturers for defamation, and managed to give himself a concussion while digging a hole as a labourer…

He was the first Canadian Coach of the Year and a Rhodes Scholar. For more information see: http://www.boxofcrayons.biz/ 

Feb 12, 2016

For employers, human resource professionals and recruiters, Hiring Greatness is the step by step manual to have when seeking the star addition to your team. During this interview you will learn:

  • How to systematically secure—and retain—the perfect talent for your company
  • What role a search committee plays and how to assemble the right team?
  • Twenty-three questions you must ask a potential headhunter
  • The secret to finding hidden talent
  • How a candidate’s online ID plays into the screening process.

DAVID E. PERRY – David works with CEOs, Presidents and business Owners to bring their organizations up the level of performance and profitability they need to compete and win in the knowledge economy.Nicknamed the ‘Rogue Recruiter’ by the Wall Street Journal he is also the award winning author of Guerrilla Marketing for Job Hunters 3.0 and 5 other books on recruiting and job search.  He has three decades experience recruiting senior executives as managing partner of Perry-Martel International Inc., where he has personally closed more than $250 million in deals on 5 continents.

David is frequently quoted on trends and issues regarding executive search and recruiting in leading business publications including the Wall Street Journal, New York Times, Fortune, Forbes, Chicago Sun, Globe & Mail, Toronto Star, Washington Post, Christian Science Monitor, London Evening Standard, Human Resources Executive, and CIO Magazine.

An active member of SHRM, he was formerly a member of the board of directors of the Software Human Resources Council and Vice Chair of the Canadian Technology Human Resources Board.  A graduate of McGill University, recipient of the Forty Under 40 Award and the Queen Elizabeth II Diamond Jubilee Medal.  David lives in Ottawa, Ontario with his partner Anita Martel and adult children, Christa, Corey, Mandy and Shannon.

MARK J. HALUSKA –  is a 16 year veteran of the Executive Search profession. He has gained a strong reputation  for  having  a  unique  way  of  penetrating  even  the most  highly  guarded  walls  of corporate America in his quest to “obtain access to” the top 10% of the continents executive talent; in the behalf our clients.  Mark  has  completed  over  520  national  and  international  searches  negotiating salaries from 6 figures to well over 7 figures for very senior executives.  During his 16 years  in  the profession, he’s only had to replace 2 candidates for clients representing a 99.6% success rate.

For more information see: http://www.hiringgreatness.com/

Feb 4, 2016

WARNING! By listening to this interview, you will be pushed beyond your comfort zone. You will be asked to invent the status quo, not just meet it. You will be pressured to stop dragging your feet and take risks you’ve been postponing. Are you up for the challenge? Are you ready to Poke The Box?

Seth Godin is our distinguished guest for this Reach Personal Branding Interview. Seth will discuss his best-selling book Poke The Box in an interactive, one-hour conversation with William Arruda, founder of Reach Personal Branding.

In this interview, which will be recorded, you will learn:

• How Seth invented the new status quo for publishing
• What it means to “poke the box”
• Creative ways to overcome your fears of starting projects
• Seth’s greatest failure and why failing is encouraged
• How to stand out from the crowd and be remarkable
• How to be a linchpin
• What is means to lead a tribe
• Seth Godin’s perspective on personal branding
• How to get started on any project in three easy steps

***Spoiler Alert! In case you wanted to get started before the interview:

1) Don’t think about it.
2) Just start.
3) Keep starting.

Bio: Seth Godin has written thirteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual. His latest book, Poke The Box, is a call to action about the initiative you’re taking – in your job or in your life. Seth once again breaks the traditional publishing model by releasing it through The Domino Project.

As an entrepreneur, he has founded dozens of companies, most of which failed. Yoyodyne, his first Internet company, was funded by Flatiron and Softbank and acquired by Yahoo! in 1998. It pioneered the use of ethical direct mail online, something Seth calls Permission Marketing. He was VP of Direct Marketing at Yahoo! for a year.

His latest company, Squidoo.com, is ranked among the top 125 sites in the US (by traffic) by Quantcast. It allows anyone (even you) to build a page about any topic you’re passionate about. The site raises money for charity and pays royalties to its million plus members.

For more information about Seth, visit: http://sethgodin.typepad.com/

Feb 3, 2016

If you have a website, you are a publisher. If you are on social media, you are in marketing. And that means we are all writers. In this interview with William Arruda, founder of Reach Personal Branding, Ann Handley tells us why writing matters more now, not less. Discover Ann’s reference list of resources and other content tools to help you produce your best work.

In this interview you will learn:

• Why being able to communicate in writing is critical to success
• The proven process and strategy of content creation, production and publishing
• How to give your audience the gift of your true story

BIO: Ann Handley is a Wall Street Journal best-selling author, keynote speaker, and the world’s first Chief Content Officer.

Ann speaks and writes about how you can rethink the way your business markets. Cited in Forbes as the most influential woman in Social Media and recognized by ForbesWoman as one of the top 20 women bloggers, Ann Handley is the Chief Content Officer of MarketingProfs, a training and education company with the largest community of marketers in its category.

She is a monthly columnist for Entrepreneur magazine, a member of the LinkedIn Influencer program , and the co-author of the best-selling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, originally published 2011. Paperback 2012.) The book has been translated into nine languages, including Turkish, Chinese, Japanese, Korean, Italian, Portuguese. Her most recent book, Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content (Wiley, 2014) is a Wall Street Journal bestseller.

She currently has more than 260,000 followers on Twitter and writes about content, marketing and life at the highly entertaining AnnHandley.com.

A pioneer in digital marketing, Ann is the co-founder of ClickZ.com, which was one of the first sources of interactive marketing news and commentary. She started her career as a business journalist and editor. Ann is based in Boston, Massachusetts.

For more information about Ann, visit: http://www.marketingprofs.com/

Feb 3, 2016

Has the new digital world disrupted your business? Do you spend too much time and money keeping up with technological advancements? You are not alone.

Our fully-digital world has left professionals in every industry scrambling to keep up with the times. Millions of dollars are spent yearly on social media campaigns, search engine optimization and online advertising. Some result in a positive ROI but too many result in negative ROI. You hear heard buzz phrases like, “You have to be on social networks because your customers are on social networks.” Or, “Content is king!” So, you get online, set up your social networks, and start producing valuable content.

Now what?

That is exactly the question Mitch Joel addresses in his newest book, CRTL ALT Delete. In his first best-selling book, Six Pixels of Separation, Mitch explained how and why new media had changed business forever. His encore masterpiece helps professionals pivot to capitalize on how much the world has changed.

Best-selling author, Mitch Joel, is our guest expert for this Reach Personal Branding Interview. Mitch will be discussing his newest book “CRTL ALT Delete: Reboot Your Business. Reboot Your Life. Your Future Depends On It” in an interactive, one-hour interview with William Arruda, founder of Reach Personal Branding.

In this recorded interview, you will learn:

    •    How to adapt to the new digital world
    •    How to catch up with the times and prepare your business for the future
    •    How a digital-first posture can advance your business and career
    •    How to produce useful marketing
    •    How to apply utilitarianism marketing
    •    How to control technology instead of letting technology control you
    •    …and much more!

BIO: Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.

Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters and Dr. Phil.

Mitch is a regular columnist for the Harvard Business Review, The Huffington Post and other magazines and newspapers. His first book, Six Pixels of Separation (published by Grand Central Publishing – Hachette Book Group), named after his successful Blog and Podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, (also published by Grand Central Publishing) was released in May 2013.

For more information about Mitch, visit: http://www.twistimage.com/blog/

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