Reach Personal Branding Interview Series podcast

The Reach Interview Series podcast presented by CareerBlast is focused exclusively on personal branding. It brings together the best advice from Personal Branding Guru William Arruda, NY Executive Coach Ora Shtull and our guests — best-selling authors and revered thought-leaders. You'll discover valuable advice, tips and techniques for uncovering and expressing the brand called YOU. To learn more, visit:
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Reach Personal Branding Interview Series podcast




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Now displaying: 2017
Dec 18, 2017

Dorie Clark’s new book is “Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive” (Harvard Business Review Press). We’ll talk about how to create new revenue-generating areas of your business without pulling you in too many directions, and become recognized as an expert in your field who can command premium prices. We’ll go in depth on the topics. You can download and print a worksheet at

In this interview you will learn:

  • How to launch a paid speaking business
  • The first steps to take in creating multiple income streams
  • How to build your email list and your following
  • How to leverage your expertise online (without being spammy or scammy)

BIOGRAPHY: Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and a professional speaker. She is the author of the forthcoming Entrepreneurial You (Harvard Business Review Press). Her previous books include Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine, one of the Top 10 Business Books of the Year by Forbes, and was a Washington Post bestseller. The New York Times has described her as an “expert at self-reinvention and helping others make changes in their lives.”

A former presidential campaign spokeswoman, she is a frequent contributor to the Harvard Business Review, and is a consultant and speaker for clients such as Google, Yale University, and the World Bank. She is also a producer of a multiple Grammy-winning jazz album. You can download her free Entrepreneurial You self-assessment workbook and learn more at

Aug 20, 2017

If you create meaningful relationships in your professional life with customers, partners, and industry influencers and in your personal life with family and friends, you can position yourself to stay top of mind with all of them. And staying top of mind with those who matter to you will help you not only create more opportunities, but also become a better, happier person.

Consumers’ needs and expectations have changed and in his book, Top of Mind, John Hall explains what this shift means for those interested in building a long-lasting, trustworthy, and influential brand. From building strong, transparent relationships by helping others to amplifying your message through content, John discusses what it truly takes to build trust, earn space at the top of your audience’s minds, and create opportunity for your company.

In this podcast you will learn:

  • How to build influence and deepen relationships
  • The various trust “touch points” needed to effectively build trust with your audience
  • How to implement effective content marketing that helps scale the lasting relationships you’re building
  • How to become top of mind with your audience so you’re the person they think of when opportunities arise

BIO: John Hall is co-founder and CEO of Influence & Co., a content marketing agency that helps companies and individuals extract and leverage their expertise to create, publish, and distribute content to their key audiences. He is also the author of the best-selling business book, “Top of Mind.”

In five years, John has grown Influence & Co. into one of the largest providers of high-quality expert content to more than 1,000 of the world’s top publications. Under John’s leadership, Influence & Co. was ranked No. 72 on Forbes’ “Most Promising Companies in America” list in 2014 and was named Empact’s “Best Marketing and Advertising Company of 2014” at the United Nations. Influence & Co. was also recently mentioned in Inc. as the No. 1 company dominating content marketing.

John has weekly columns for Forbes and Inc. and has contributed to more than 50 publications, including Harvard Business Review, Fast Company, The Washington Post, and Mashable. John was recently recognized as a “must-see” and one of the most authentic speakers in Forbes. His talks have inspired thousands of leaders, marketers, salespeople, entrepreneurs, and others to improve their performance. For more information visit Influenceandco website.

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May 21, 2017

Most professionals are overloaded and don’t have enough hours in the day to finish everything they need to complete. All the prioritizing in the world won’t fix that problem. The only viable option is to push things off their plates! That’s where mobile technology comes into play!

In this interview you will:

  • Discover how to use technology to land your next career opportunity
  • Learn to leverage social media and apps to build better business connections
  • Discover how to use apps to improve/organize your home life and spend more time with family and friends

Crystal Washington works with organizations that want to leverage technology to increase profits and productivity. She is known as the “technology translator.” Infusing humor, she shares only the practical applications of social media, apps, and the Web.

Crystal’s clients comprise Fortune 500 companies including Google, Microsoft, and GE. As a sought-after keynote speaker, she has educated and entertained audiences across North America, Africa, and Europe. She regularly appears on major television networks and in business publications for her expertise.

Crystal is the author of the books One Tech Action and The Social Media Why.Outside of technology, Crystal considers herself to be a travel fanatic and afro-puff aficionado. Find out more at

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Thank you to our Sponsor: The International Coach Federation invites you to join the global coaching community at the intersection of coaching and potential for ICF Converge 2017. Join ICF August 24 – 26 in Washington, DC, USA for this dynamic, first-of-its-kind global event. Learn more at ICF.Converge

Mar 25, 2017

Do you feel comfortable delivering bad news?
Do you look forward to speaking in public?
Do you enjoy networking?
Is it easy for you to speak your mind and be assertive with friends and colleagues?

If you answered no to any of these questions, Andy Molinsky’s new book Reach: A New Strategy to Help You Step Outside Your Comfort Zone, Rise to the Challenge and Build Confidence can help. Andy has conducted research on managers, executives, entrepreneurs, doctors, police officers, salespeople, and countless others to examine the challenges of stepping outside your comfort zone and how you can successfully overcome these challenges:

* Why it’s so critical to learn to reach outside our comfort zones
* How and why we avoid doing it
* The critical psychological roadblocks we face when stepping outside our comfort zone
* The multiple ways we avoid stepping outside our comfort zones
* The 3 essential tools we need for successfully taking the lead

Andy Molinsky is a Professor of Organizational Behavior and Psychology
at Brandeis University, and the author of the new book
Reach: A New Strategy to Help You Step Outside Your Comfort Zone,
Rise to the Challenge and Build Confidence. Molinsky's first book,
Global Dexterity, received the Axiom Award for Best Business Book
n International Business & Globalization and has been used widely
in organizations around the world. He is a columnist for,
a frequent contributor to Harvard Business Review and Psychology Today,
and was recently named one of Linkedin’s Top Voices for 2016. Discover more at

SPONSOR: The International Coach Federation invites you to
join the global coaching community at the intersection of coaching
and potential for ICF Converge 2017. Join ICF August 24 - 26
in Washington, DC, USA for this dynamic, first-of-its-kind global
event. Learn more and register today at

Feb 24, 2017

Clocks and walls used to tell us where work ended and the other parts of our life began.  But the clocks and walls have disappeared as workplaces become more flexible.  We now need to take control of their way our work and life “fit” together.  But how?  Internationally-recognized flexible workplace strategist, Cali Williams Yost, spent years studying a small segment of the population she calls the work+life fit “naturals.”  These unique individuals seem to fit work and life together with grace and ease, while the rest of us struggle to keep our heads above water.  Yost translated the secrets of the work+life fit naturals into her most recent book, “Tweak It: Make What Matters to You Happen Everyday” (Center Street/Hachette).  Learn how you can fit work and life together day-to-day to be YOUR best, on and off the job.

In this interview, which will be recorded, you will learn:

  • How to celebrate Success, not Perfection
  • How to break your work and personal priorities into small doable actions
  • Why more organizations are taking issues related to work and life more seriously
  • The top THREE secrets for work+life fit success

As the CEO and founder of Flex+Strategy Group/Work+Life Fit, Cali Williams Yost has helped hundreds of businesses and thousands of individuals partner to create award-winning flexible workplaces over almost two decades. Clients have included Ernst & Young, Novo Nordisk, Quest Diagnostics, the United Nations and Stanford University.  An honors graduate of Columbia Business School, Yost offers her pioneering work+life “fit” advice to individuals in the recently released, Tweak It: Make What Matters to You Happen Every Day, (Center Street/Hachette, 2013), and in the critically-acclaimed, Work+Life: Finding the Fit That’s Right for You (Riverhead/Penguin Group, 2004).  She has appeared on the TODAY Show, CNBC, BetterTV, NPR, and in The New York Times, USAToday, and the Wall Street Journal.  In addition to being named one of Mashable’s Top 14 Career Experts on Twitter, one of Columbia Business School’s Alumni Changing the World, and one of the 40 Women Over 40 to Watch, her websites have been awarded “Best of the Web” distinctions by and  Yost lives in New Jersey with her two daughters and husband. Visit Flex+Strategy Group/Work+Life Fit to learn more and for Cali's books.

Feb 5, 2017

Sometimes the people who give the most, need new inspiration and motivation. As someone who dares and counsels college students and adults on creating the life they want, Lu Ann knows it’s easy to “give it all away” at the office and feel too drained to do something for yourself.  LuAnn reminds professionals they can’t be their best for others if they aren’t daring themselves.

In this interview, which will be recorded, you will learn:

  • To recognize the positive ripples of your giving life
  • New ways to recharge your own battery and own your day
  • To give yourself permission to “Do the New” and “Share the Dare” so you can continue to inspire and help  others with new energy and joy
  • Daring ways to challenge your clients and/or students to live the life they want


LuAnn is the author of the inspirational memoir, I Dare Me, an entertaining look back on a year that changed everything for her. The book grew out of a blog called Year of Firsts, which chronicled this veteran journalist, mother and survivor’s daily adventures as she pushed herself to try something new for every single day – an effort to get her life “unstuck,” as her daughter put it.

She went on this year long adventure while working her full time “day job” as an 8-time Emmy award-winning journalist with NBC10 News in Philadelphia. Cahn’s journey eventually led to a major career change. In December 2014, she left her 40 year career in broadcast news to dare audiences across the country and to help launch the next generation of communicators at Temple University. Cahn is the Director of Career Services for Temple University School of Media and Communication.


Cahn is well known in Philadelphia where she worked for WCAU-TV for 27 years. She filled many roles —and is most well known for her years as a hard-charging investigative reporter with a talent for uncovering scandals and scams. In 2005, Lu Ann won a National Emmy for her undercover investigative story “Dirty Little Secret”.

In 1991 Cahn made local and national news when she publicly told her story of battling breast cancer after a missed diagnosis when she was only 35. Her 1992 special report “Breast Cancer: My Personal Story” won her a national Clarion award and two Mid Atlantic Regional Emmys.

Cahn also had surgery for ulcerative colitis and kidney cancer. She regularly speaks on behalf of Living Beyond Breast Cancer and the Crohn’s and Colitis Foundation of America. She hopes her survivor experience inspires others.

A native of Columbus, Ohio, Cahn grew up in Atlanta and graduated Phi Beta Kappa from the University of Georgia. She is married to NBC10 Photojournalist Phil Houser. They’re proud of their daughter Alexa, who dared herself to start her own company and is now managing electronic artists in the music business.

Link to Blog

TEDx Talk:

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